Discover the subtle tweaks in BMW’s new logo set to debut on all models next month. Learn the design details and what they mean – read more now!
BMW is rolling out a refreshed emblem across its entire lineup starting next month. First revealed alongside the BMW iX3 in September 2025, the new logo keeps the iconic round shape but introduces a series of understated refinements that most observers might miss at first glance.
Design Tweaks: Color and Texture
The most noticeable shift is the removal of the inner chrome ring that traditionally framed the blue-and-white quadrant. Instead, the updated badge adopts a flatter, more modern surface. The white band now sits flush against the outer circle, while the blue and black sections retain their original hues but with a slightly smoother finish.
Precision Details from the Design Studio
Oliver Heilmer, BMW’s Head of Design, explained the philosophy behind the change on the official BMW Blog. He emphasized a desire to honor the brand’s heritage while delivering “greater precision and subtle elegance.” He noted that the chrome plating remains in the lettering, but the characters have been fine‑tuned with a glossy pattern reminiscent of high‑end watch dials. Even though the badge appears flat, tactile ridges remain perceptible to the touch.
Upcoming Updates for the M Performance Badge
BMW will also refresh the M performance logo, with the new version expected on models beginning in February 2025. While exact alterations haven’t been disclosed, they are anticipated to echo the same minute adjustments seen in the primary logo—likely a slimmer outline and refined surface treatment.
A Brief History of BMW’s Emblem Evolution
- 1997: The classic round logo with chrome inner ring debuts.
- 2020: BMW introduces a parallel version of the emblem, used alongside the original for certain markets.
- 2017: A black‑and‑white variant is launched for premium, limited‑edition models.
- 2025: The subtle, flatter redesign rolls out globally.
Flat Logos: An Industry‑Wide Shift
The move toward flatter, two‑dimensional branding is gaining momentum across the automotive sector. Honda recently announced a new logo that will appear on all vehicles produced from 2027, while Mazda has already unveiled a sleek 2‑D badge for its latest range.
What This Means for BMW Fans
For enthusiasts, the updated badge signals BMW’s commitment to blending tradition with contemporary design language. Though the changes are modest, they reflect a broader industry trend that favors simplicity, digital‑friendly graphics, and tactile authenticity.
Keep an eye on upcoming model releases to see the new emblem in action—and experience the subtle craftsmanship that defines BMW’s evolving identity.