Discover how Sony‑Honda’s new Afeela electric SUV lets you play PlayStation 5 games on the road, blending luxury EV performance with console‑grade gaming. Learn more now!
At CES 2026 in Las Vegas, a fresh face in the automotive world made a splash – the Afeela SUV, the second electric model from the Sony‑Honda Mobility joint venture. Born from the partnership of two Japanese powerhouses, this vehicle promises more than just eco‑friendly motoring; it aims to turn the cabin into a rolling entertainment hub.
Design that Defies the Norm
Instead of following the traditional high‑ground‑clearance SUV silhouette, the Afeela adopts a sleek, sedan‑in‑a‑lifted‑chassis look reminiscent of luxury concepts once teased by Mercedes‑Maybach. Its surface is minimalist, with smooth body panels and the absence of conventional door handles to improve aerodynamics. The design traces its lineage back to Sony’s 2022 Vision‑S 02 concept, featuring a nearly 4.9‑meter length and a wheelbase exceeding 3.0 meters, which translates into a cavernous interior.
Tech‑Heavy Under the Hood
Equipped with over 40 sensors – including cameras, radar and lidar – the SUV is built for high‑level autonomous driving. It runs on Qualcomm’s Snapdragon Digital Chassis platform, giving it the processing muscle to handle both vehicle dynamics and heavy‑weight infotainment.
PlayStation 5 Inside the Cabin
The headline feature is the seamless integration of Sony’s gaming ecosystem. Through the Snapdragon‑based architecture, the car supports PS Remote Play, allowing drivers and passengers to stream PlayStation 5 titles directly to the vehicle’s infotainment screen while the car is parked. Imagine launching a blockbuster game without stepping foot in your living room.
Launch Timeline and Pricing
Production‑ready versions of the Afeela SUV are slated for a U.S. debut around 2028, with the earlier‑launched Afeela sedan expected in Japan by early 2027. Pricing is projected to start at roughly $90,000, positioning it against established luxury EVs.
Market Hurdles
The American EV market faced a 2.1 % sales dip in 2025 after federal tax incentives waned, and many consumers are shifting interest toward hybrids. Convincing buyers to pay a premium for a “mobile entertainment lounge” rather than just a vehicle will be the Afeela’s biggest challenge.
What’s Next?
If Sony‑Honda can marry high‑performance electric mobility with a compelling gaming experience, the Afeela could usher in a new era of infotainment‑focused cars. For now, enthusiasts and industry watchers will be keeping an eye on how this bold experiment unfolds.