Explore the 2026 Vietnam car market incentives, from zero‑down purchases to discounts worth hundreds of millions. Find the best deal today!
After a turbulent 2025, Vietnam’s auto sector kicked off 2026 with a wave of aggressive stimulus programs. From zero‑down financing to cash rebates worth several hundred million đồng, manufacturers are rewriting the rules of car buying.
VinFast Leads with a Zero‑Down Programme
Vietnam’s flagship electric‑vehicle maker, VinFast, announced a partnership with major banks and finance firms that lets local buyers take home an electric car or scooter with no upfront payment. The buyer simply signs a loan agreement, and VinFast covers the initial capital.
- 10% off the list price on the VF 8 and VF 9 models.
- 6% direct rebate on the VF 3, VF 5, VF 6, VF 7, EC Van and the Green series.
This scheme removes the typical 30–100 million‑đồng barrier that has deterred many first‑time buyers.
Competing Offers from Other Brands
Traditional automakers quickly followed suit. Honda, Toyota, Subaru and Mitsubishi rolled out incentives ranging from reduced registration fees to cash bonuses and fuel vouchers.
The most eye‑catching deal came from Subaru’s “stock‑clearance” on the Forester imported from Thailand. Buyers of the 2.0 i‑S EyeSight SUV could save up to 308 million đồng.
Extended Warranties Become a New Battlefield
After-sales support is increasingly decisive. Toyota Vietnam recently extended its official warranty on select models to 10 years or 185,000 km, whichever comes first. The coverage applies to both the vehicle and its hybrid battery where applicable.
Models benefiting from the longer warranty include the Land Cruiser, Prado, Alphard HEV, Fortuner, Camry HEV, Innova Cross HEV, Corolla Cross, Corolla Altis, Veloz Cross and Avanza Premio. The only condition: owners must follow the recommended service schedule—every 6 months or 5,000 km—at an authorized Toyota dealer.
Intense Price Competition Across Segments
The market’s price war is evident in recent sales data. Ford’s Territory SUV surged in May 2025, overtaking Mazda’s CX‑5 and becoming the best‑selling gasoline SUV after a heavy “warehouse‑clearance” discount. Similar price cuts of tens to hundreds of millions of đồng are now common across sedan, SUV and even electric‑vehicle segments.
What This Means for Vietnamese Buyers
With deep discounts now a norm, Vietnamese consumers are shifting from chasing the biggest rebate to evaluating the true value and suitability of a vehicle for their daily needs. Factors such as fuel efficiency, after‑sales service, and long‑term reliability increasingly outweigh short‑term price tricks.
The Road Ahead: A Maturing Market
Manufacturers that rely solely on headline‑grabbing promotions risk fading as the market matures. The next wave of growth will likely be driven by:
- Enhanced vehicle quality and technology.
- Transparent, customer‑centric service networks.
- Sustainable financing options, like VinFast’s zero‑down plan.
- Longer warranties that signal confidence in product durability.
In short, Vietnam’s auto market is poised for a “premium‑shift”—higher sales achieved through genuine value rather than fleeting discounts. For buyers, this translates into better choices, more reliable ownership experiences, and ultimately, a healthier, more competitive automotive landscape.