Ford’s US sales rose 6% in 2025, powered by strong hybrid demand and the budget-friendly Maverick pickup. Learn how the automaker is reshaping the market—read the full report now.
Ford announced a 6% increase in U.S. sales for the 2025 calendar year, moving the total to 2,204,124 vehicles, up from 2,078,832 in 2024. The growth came despite a broader industry pause on fully electric models.
Hybrid models steal the spotlight
Hybrid vehicles were the engine of Ford’s rebound, posting a 22% jump to 228,072 units. The range‑wide push toward fuel‑efficient powertrains resonated with buyers coping with still‑high vehicle prices across the market.
Maverick pickup fuels affordable‑truck demand
The compact Maverick continued its breakout performance, climbing roughly 18% year‑over‑year to 155,051 units sold. Andrew Frick, head of Ford’s gasoline‑and‑electric vehicle division, said the Maverick “creates a major impact on how we solve affordability on the road.”
Strategic shift away from some EV projects
In December 2025 Ford disclosed a $19.5 billion asset write‑off and the cancellation of several electric‑vehicle programs, reflecting the lingering effects of policy changes under the Trump administration and tepid consumer demand for battery‑electric vehicles.
New platform, new possibilities
To keep its EV ambitions alive, Ford introduced the Ford Universal EV Platform, a $5 billion, modular architecture that can underpin a variety of body styles. The first model built on this chassis is slated to be a $30,000 electric pickup – a size and price point that mirrors the Maverick’s appeal.
Additionally, the second‑generation F‑150 Lightning is being re‑engineered as an Enhanced‑Range Electric‑Vehicle (EREV) to address charging‑infrastructure concerns and improve real‑world range.
Industry context
Ford’s upbeat results came just a day after Toyota, Hyundai and General Motors all reported full‑year sales gains, underscoring a resilient U.S. auto market even as tariff pressures and the loss of a $7,500 federal tax credit for pure‑electric cars linger.
- Total U.S. sales 2025: 2,204,124 vehicles (+6%)
- Hybrid sales: 228,072 units (+22%)
- Maverick sales: 155,051 units (+18%)
- Asset write‑off: $19.5 billion
- Investment in Universal EV Platform: $5 billion
Ford’s blend of hybrid growth, affordable trucks and a re‑focused EV strategy positions the automaker to navigate the evolving preferences of American consumers.