Ford Territory sees a strategic price reduction to dominate the C-SUV market. Explore new pricing, specs, and features. See the deals today!
Ford Vietnam has announced a strategic price adjustment for the Ford Territory, making this competitive C-SUV more accessible to a wider range of drivers. With price reductions ranging from 21 to 23 million VND, the Territory is positioning itself as a high-value alternative in an increasingly crowded segment.
New Pricing Breakdown
Starting April 1st, the updated pricing structure aims to entice buyers who are looking for a blend of space, technology, and style without breaking the bank. The updated price points are as follows:
- Trend: Now 739 million VND (Reduced by 23 million VND from the original 762 million VND).
- Titanium: Now 819 million VND (Reduced by 21 million VND).
- Titanium X: Now 875 million VND (Reduced by 21 million VND).
Fresh Design and Modern Aesthetics
This price drop follows a recent mid-cycle refresh that has given the Ford Territory a more commanding presence on the road. The update focuses heavily on a modernized exterior, featuring a refined front grille and sharper, more aggressive front and rear bumpers.
Lighting is a key highlight of the redesign, with a full LED system for both headlights and taillights, ensuring maximum visibility and a futuristic look that appeals to modern urban commuters.
Performance and Power
Under the hood, the Ford Territory is powered by a reliable 1.5L 4-cylinder EcoBoost engine. This powertrain is engineered for efficiency and responsiveness, delivering:
- Maximum Power: 160 horsepower
- Maximum Torque: 248 Nm
This combination provides a smooth driving experience, whether navigating tight city streets or embarking on long-distance family road trips.
Advanced Safety and Technology
Safety remains a cornerstone of the Ford brand. The Territory comes equipped with a comprehensive suite of driver-assistance technologies designed to protect passengers and simplify the driving experience. Key features include:
- Automatic Emergency Braking (AEB): Reducing the risk of collisions in critical moments.
- Adaptive Cruise Control: For effortless highway cruising.
- Lane Keeping Assist: Helping drivers stay centered and safe.
- Blind Spot Monitoring & Rear Cross-Traffic Alert: Enhancing awareness during lane changes and reversing.
A Competitive Landscape
The C-SUV segment is one of the most fiercely contested in the market. The Ford Territory faces stiff competition from established names such as the Mazda CX-5, Hyundai Tucson, Kia Sportage, and Honda CR-V, as well as emerging challengers like the Subaru Forester and various Chinese entrants including BYD and Lynk & Co.
The market is also seeing a shift toward electrification, with the VinFast VF 7 and Geely EX5 offering EV alternatives to traditional combustion engines.
Market Performance
According to data from the Vietnam Automobile Manufacturers Association (VAMA), the Ford Territory has already shown strong momentum. In the first two months of the year, the Territory sold 2,275 units. While the Mazda CX-5 continues to lead with 3,112 units, the Territory has comfortably outperformed rivals like the Hyundai Tucson (1,775 units) and the Honda CR-V (1,092 units).
With this new price adjustment, Ford is likely looking to close the gap and capture a larger share of the C-SUV market by offering premium features at a more aggressive price point.