BMW Group’s 2025 sales tick up 0.5% driven by a 17.7% Mini boom, while BMW and Rolls‑Royce dip. Explore the full performance breakdown now.
BMW Group closed 2025 with a mixed bag of results. While the flagship BMW brand and ultra‑luxury arm Rolls‑Royce each posted modest declines, the British‑born Mini brand delivered a spectacular 17.7% sales jump that kept the conglomerate’s overall deliveries marginally higher than the previous year.
Overall Delivery Figures
The group shipped a total of 2,463,715 vehicles in 2025, a 0.5% increase versus 2024. BMW’s core model line fell 1.4% to 2,169,761 units, but the high‑performance BMW M division bucked the trend, rising 3.3% to 213,457 cars, underscoring steady demand for sporty, performance‑focused models.
In the ultra‑luxury segment, Rolls‑Royce delivered 5,664 cars, down 0.8% year‑on‑year. The decrease is small in absolute terms but a reminder that volume growth is not a primary goal for the Goodwood‑based marque.
Mini’s Breakout Performance
The true star of the year was Mini, headquartered in Oxford. The brand’s global deliveries surged to 288,290 units, a 17.7% rise, thanks to a comprehensive model refresh and a stronger emphasis on electric offerings. Electric Mini models accounted for over one‑third of the brand’s sales, even though the two China‑produced EVs – the Cooper SE (J01) and Aceman (J05) – were not yet available in North America.
Electrification Gains Across the Group
Electrification remained a central pillar of BMW Group’s strategy. Pure‑electric vehicles represented 18% of total deliveries, amounting to 442,072 cars – a 3.6% increase over 2024. When plug‑in hybrids are added, the number of electrified vehicles rises to 642,087, an 8.3% jump. In total, 26% of all cars rolled out in 2025 were electrified, highlighting the group’s accelerating shift toward zero‑emission mobility.
Regional Highlights
Both BMW and Mini saw solid growth in Europe (+7.3%) and the United States (+5%). Conversely, the Chinese market continued to sputter, with deliveries down 12.5% to 625,527 units. The new “Neue Klasse” models built specifically for China will be key to reversing this downward trend.
Challenges for BMW Motorrad
Not every division enjoyed a positive year. BMW Motorrad reported a 3.7% decline, delivering 202,563 motorcycles and scooters – its weakest performance in recent memory.
Outlook for 2026
Looking ahead, BMW is optimistic. The automaker confirmed the launch of a next‑generation 3 Series and a fresh X5 for 2026, alongside a facelifted 7 Series and the fully electric i3 sedan. These introductions aim to sustain momentum and further embed electrification into the brand’s core portfolio.
With Mini’s rapid growth providing a crucial lift, the group’s challenge will be to replicate that dynamism across its other marques and markets in the coming years.