Two Porsche dealerships in China closed, leaving many buyers without cars or deposits and staff unpaid. Porsche pledges to protect customers – read more.
In late December 2025, Porsche’s two flagship showrooms in Zhengzhou (Zhongyuan) and Guiyang (Menggua) abruptly ceased operations, sparking a wave of concern across China’s high‑end automotive market.
Sudden shutdowns leave showrooms empty
According to local reports, the entire inventory of displayed vehicles and equipment was removed overnight, leaving empty exhibition halls and hundreds of customers in limbo. Many buyers had already paid sizeable deposits but had yet to receive their cars, while a handful who took delivery found themselves without the necessary registration documents.
Customers and staff caught in the fallout
The closure also hit employees hard. Staff at both locations reported wage arrears ranging from tens of thousands to over a hundred thousand yuan, creating a secondary wave of financial distress.
Underlying reasons
Investigations point to liquidity problems within the franchise group that managed the two centres. Porsche China subsequently terminated its dealership agreements effective 31 December 2025, citing serious breaches of operational commitments and local regulations.
Porsche’s corrective action plan
On 13 January, Porsche China announced a coordinated effort with partner banks to devise a protection scheme for affected buyers. The key components include:
- Full reimbursement of deposits for customers who signed contracts but have not yet taken delivery.
- Continuation of factory‑warranted service and repair programmes at other authorised Porsche service centres.
- Legal support for customers pursuing compensation against the former franchisee.
The German automaker emphasized that all existing warranty and scheduled‑maintenance contracts will remain honoured, ensuring that owners of already‑delivered vehicles experience no interruption in after‑sales support.
Broader market context
The incident arrives as Porsche faces a sharp sales decline in China, the world’s largest market for ultra‑luxury cars. In the first nine months of 2025, total sales fell by 26 %, intensifying pressure on the brand to retain its affluent clientele.
What‑if you’re an impacted buyer?
Customers are urged to contact Porsche’s dedicated hotline or visit the nearest authorised dealer to verify their status and initiate the deposit‑recovery process. Porsche assures that each case will be handled individually, with the goal of reaching a fair resolution as swiftly as possible.
Looking ahead
Porsche’s swift response aims to restore confidence among Chinese luxury‑car buyers and protect the brand’s premium image. The company has pledged ongoing monitoring of its dealer network to prevent similar disruptions in the future.