Mitsubishi Xforce overtook Toyota Yaris Cross in Vietnam’s B‑SUV market, ending 2025 as the top seller. Learn how deep rebates sparked the win – read now.
Vietnam’s compact SUV (B‑segment) market saw a dramatic finish to 2025. After months of leading the pack, Toyota’s Yaris Cross was overtaken by Mitsubishi’s newly launched Xforce, which closed the year as the segment’s best‑selling model.
Yaris Cross’s Early Dominance
Throughout most of 2025, the Yaris Cross held a comfortable lead, buoyed by aggressive promotional offers. Toyota regularly granted a 50% discount on registration fees, and during low‑demand periods the incentive peaked at a full 100% fee waiver.
Monthly sales stabilized between 1,000 and 1,400 units, delivering a cumulative total of 13,208 vehicles by the end of November. The model’s success was largely creditable to these deep rebates, which kept the price competitive in a price‑sensitive market.
The Xforce Surge
In the final reporting window of 2025, Mitsubishi introduced a series of unlimited‑discount programmes. Every Xforce variant—except the Exceed trim—received a 100% registration‑fee subsidy for the October‑December period.
The impact was immediate. Sales jumped 43.7% month‑over‑month, reaching 3,163 units in December alone. By year‑end, Xforce had sold 15,254 units, surpassing the Yaris Cross by more than 2,000 vehicles.
Why the Turnaround Happened
- Full fee waivers: Buyers saved up to VND 68 million on registration costs.
- Competitive pricing: The Xforce’s base price, after rebates, undercut the Yaris Cross in most configurations.
- Fresh design and features: Mitsubishi’s updated styling and tech package attracted first‑time SUV buyers.
The strategy proved effective; the Xforce set a new sales record for the model in Vietnam, beating its own launch‑year high of 2,504 units and even outpacing the popular Xpander’s peak performance.
Market Outlook for 2026
The B‑segment will remain fiercely contested. Traditional rivals like Toyota and Mitsubishi must now contend with an influx of electrified models from newcomers such as VinFast. As consumer preferences shift toward greener powertrains, manufacturers are expected to blend aggressive pricing with electric‑vehicle incentives to retain market share.
For now, the Xforce’s victory underscores how powerful promotional engineering can reshape sales hierarchies in a fast‑moving market.