BMW Group’s 2025 sales edged up 0.5% thanks to a 17.7% jump in MINI deliveries. Discover the full results and what’s next for the brand.
BMW Group closed 2025 with a modest overall uplift, delivering 2,463,715 vehicles – a 0.5% increase over the previous year. The modest growth masks divergent performances across its portfolio.
Overall Group Performance
While the flagship BMW brand and ultra‑luxury Rolls‑Royce saw sales dip, the compact‑car champion MINI posted a spectacular rise that kept the Group in positive territory.
BMW Brand Results
The core BMW brand slipped 1.4%, shipping 2,169,761 units. However, the high‑performance BMW M division bucked the trend, growing 3.3% to 213,457 cars, underscoring steady demand for sport‑tuned models.
Rolls‑Royce Update
Rolls‑Royce, which does not prioritize volume, recorded a 0.8% decline, delivering 5,664 hand‑built cars. The dip is a subtle reminder that even the most exclusive marque faces market headwinds.
Mini’s Remarkable Growth
Mini emerged as the Group’s star, posting a 17.7% surge to 288,290 units. The Oxford‑based brand benefitted from a full model refresh and a solid electric lineup. Notably, electric Mini models accounted for over one‑third of its sales, driven by the Cooper SE (J01) and Aceman (J05) built in China, although these variants remain unavailable in North America.
Electrification Trend
Electrified vehicles continue to shape BMW Group’s strategy. Pure‑electric cars made up 18% of total deliveries, totaling 442,072 units – a 3.6% rise YoY. Including plug‑in hybrids, the electrified tally reached 642,087 cars, an 8.3% increase, meaning more than a quarter of all vehicles rolled off the line were electric or hybrid.
Regional Insights
BMW and Mini saw healthy growth in Europe (+7.3%) and the United States (+5%). In stark contrast, China remained a challenging market, with both brands down 12.5%, delivering only 625,527 units. The upcoming “Neue Klasse” models tailored for China will be crucial to reversing this slide.
Motorcycle Division Challenges
BMW Motorrad had a tough year, with motorcycle and scooter shipments falling 3.7% to 202,563 units.
Outlook for 2026
Looking ahead, BMW is optimistic. The company reaffirmed plans to launch a new‑generation 3 Series and an updated X5 this year. Additionally, the fully electric i3 sedan and a facelifted 7 Series are slated for release in the coming months, promising fresh momentum for the Group.