BMW Group’s 2025 sales edge up 0.5% driven by a 17.7% jump in MINI sales and stronger EV uptake. Discover the full breakdown – read more now!
Overall Performance in 2025
BMW Group delivered 2,463,715 vehicles worldwide in 2025, a modest 0.5% increase over 2024. While the flagship BMW brand slipped 1.4% to 2,169,761 units, its high‑performance BMW M division bucked the trend with a 3.3% rise, shipping 213,457 models.
Rolls‑Royce Remains Niche
Ultra‑luxury marque Rolls‑Royce, which focuses less on volume, recorded a slight 0.8% decline, delivering 5,664 vehicles. The numbers are small in absolute terms but signal a soft spot for the British automaker.
Mini: The Unexpected Star
Mini stole the spotlight, posting a 17.7% surge to 288,290 cars – the strongest growth within the group. A comprehensive product refresh, including new electric models, propelled the brand. Electric Mini models accounted for more than one‑third of its sales, though the Cooper SE (J01) and Aceman (J05) produced in China have yet to launch in North America.
Electrification Accelerates
Pure‑electric vehicles represented 18% of total group deliveries, totalling 442,072 cars, up 3.6% year‑on‑year. When plug‑in hybrids are included, electrified sales climbed to 642,087 units – an 8.3% increase. Overall, 26% of the vehicles that left BMW Group factories in 2025 were electrified.
Regional Highlights
- Europe: BMW and Mini combined grew 7.3%.
- North America: Sales rose 5%.
- China: The two brands fell 12.5%, delivering only 625,527 units, underscoring ongoing challenges in the world’s largest auto market.
Other Business Areas
BMW Motorrad experienced a tough year, with motorcycle and scooter shipments down 3.7% to 202,563 units.
Looking Ahead to 2026
BMW is optimistic about 2026, reaffirming plans to launch the next‑generation 3 Series and X5, alongside an electric BMW i3 sedan and a refreshed 7 Series. These initiatives are expected to fuel the next growth phase.