BMW Group sales edged up 0.5% in 2025, buoyed by a 17.7% surge at MINI while BMW and Rolls‑Royce volumes fell. Discover the full performance breakdown now.
BMW Group closed 2025 with a modest overall increase, delivering 2,463,715 vehicles – a 0.5% rise compared with 2024. The uplift was largely driven by a breakout performance from MINI, which offset modest declines at the flagship BMW brand and ultra‑luxury Rolls‑Royce.
Overall Group Performance
The Group’s total deliveries grew by half a percent, but the picture varies by marque. BMW’s core brand slipped 1.4% to 2,169,761 units, while the high‑performance BMW M division bucked the trend, posting a 3.3% rise to 213,457 cars, indicating steady demand for sport‑oriented models.
Rolls‑Royce: Volume Still Limited
Rolls‑Royce, which prioritises exclusivity over sheer volume, recorded a slight 0.8% dip, delivering 5,664 vehicles. Although the absolute number is small, the decline signals a challenging backdrop for the brand’s bespoke market.
MINI: The Real Star of the Year
MINI emerged as the Group’s growth engine, posting a 17.7% increase to 288,290 units. The brand’s rejuvenated model lineup, coupled with a strong push into electrification, helped it capture a larger share of the market. Electric MINI models accounted for more than one‑third of its total sales, even though the two China‑built EVs – the Cooper SE (J01) and Aceman (J05) – are not yet available in North America.
Electrification Accelerates Across the Group
Pure‑electric vehicles represented 18% of total Group deliveries, with 442,072 cars shipped – a 3.6% year‑on‑year increase. When plug‑in hybrids are added, the electrified portfolio reaches 642,087 units, up 8.3% from 2024. Overall, 26% of every BMW Group vehicle that left the factory in 2025 was electrified, underscoring the brand’s commitment to a greener future.
Regional Snapshot
- Europe: BMW and MINI combined grew 7.3%.
- North America: Sales rose 5%.
- China: Both brands fell 12.5%, delivering only 625,527 vehicles, highlighting persistent headwinds in the world’s largest auto market.
BMW is betting on its China‑specific “Neue Klasse” platform to reverse the slide, but the outcome remains uncertain.
Other Business Units
BMW Motorrad experienced a 3.7% decline, moving 202,563 motorcycles and scooters, marking a tougher year for the two‑wheel segment.
Looking Ahead to 2026
BMW’s leadership expressed optimism for the coming year. A new generation of the 3 Series and a refreshed X5 are slated for launch, alongside the all‑electric i3 sedan and a facelifted 7 Series. These introductions are expected to inject fresh momentum into the Group’s growth trajectory.
Stay tuned for updates on BMW Group’s performance, new model releases, and the evolving electric vehicle landscape.