BMW Group’s 2025 sales rose slightly, driven by a 17.7% MINI surge despite declines at BMW and Rolls‑Royce. Discover the full breakdown now.
BMW Group closed 2025 with a mixture of highs and lows. While the flagship BMW brand and ultra‑luxury Rolls‑Royce saw modest declines, the British‑born MINI brand delivered a robust 17.7% jump that kept the conglomerate’s overall deliveries marginally higher year‑over‑year.
Group‑wide Delivery Snapshot
The Group shipped a total of 2,463,715 vehicles in 2025, a 0.5% increase compared with 2024. Breakdowns by marque reveal contrasting dynamics:
- BMW: 2,169,761 units, down 1.4%.
- BMW M (performance models): 213,457 units, up 3.3% – a clear sign that enthusiasts still crave high‑output sports cars.
- Rolls‑Royce: 5,664 units, down 0.8%. Volume is not the primary focus for the Goodwood‑based marque, but the dip signals a softer market for bespoke hyper‑luxury.
- MINI: 288,290 units, up 17.7% thanks to a refreshed model line‑up and a strong push into electrification.
Electrification Gains Momentum
Pure‑electric models accounted for 442,072 deliveries, representing 18% of total Group sales – a 3.6% rise on the previous year. When plug‑in hybrids are added, the electrified tally jumps to 642,087 vehicles, an 8.3% increase, meaning more than a quarter (26%) of every BMW Group car produced in 2025 was an electric or hybrid model.
MINI’s electric offering was a major driver, delivering over one‑third of its total sales. The brand’s two China‑built EVs – the Cooper SE (J01) and the Aceman (J05) – are not yet available in North America, but they underline MINI’s commitment to a global electric strategy.
Regional Performance
Both BMW and MINI posted double‑digit growth in Europe (+7.3%) and solid gains in the United States (+5%). Conversely, China remained a challenging market, with the two brands together delivering just 625,527 vehicles – a 12.5% drop from 2024. The upcoming Neue Klasse models, tailored for Chinese customers, will be key to reversing this trend.
Motorcycle Segment Struggles
BMW Motorrad experienced a tough year, with motorcycle and scooter shipments falling 3.7% to 202,563 units. The segment’s slowdown highlights the need for fresh product launches and renewed market focus.
Looking Ahead to 2026
BMW is optimistic about the coming year. The Group confirmed the launch of a next‑generation 3 Series and a fully redesigned X5 in 2026. In addition, the all‑electric i3 sedan and a facelifted 7 Series are slated for release in the near term, offering fresh momentum for the brand’s sales pipeline.
With a diversified portfolio, accelerated electrification, and a revitalized MINI line‑up, BMW Group aims to turn modest growth into a more pronounced upward trajectory in 2026.