Discover how BMW iX3’s new AI-powered Alexa assistant transforms your drive into a natural conversation. Learn more and experience the future today.
At this year’s CES 2026, BMW unveiled the second‑generation iX3, a fully electric SUV that will roll out in Europe and the United States later in the year. The highlight? An AI‑driven personal assistant, powered by Amazon’s Alexa, that’s designed to feel less like a command‑center and more like a friendly co‑pilot.
From Fixed Commands to Natural Conversation
Traditional in‑car voice systems rely on rigid, pre‑programmed phrases. BMW’s new assistant breaks that mold. Drivers can talk to the car the way they would chat with a friend—asking follow‑up questions, switching topics, or digging deeper into any subject without needing a specific trigger phrase.
Seamless Integration with Your Smart Home
Because it’s built on Alexa+, the iX3 can pick up a conversation that started on an Echo speaker at home and continue it on the road. Want to change the music, get a route update, or check a security camera while you’re driving? Just say the word, and the system handles the transition without you opening separate apps.
How It Works Under the Hood
The magic lies in a generative AI model that creates its own responses in real time. During the CES demo, attendees experienced the assistant interpreting complex requests, reasoning across multiple steps, and acting on various services—all through natural language.
Amazon Account Linking Opens New Possibilities
Owners can link their Amazon accounts, unlocking a wealth of content: streaming music, live news briefings, personalized playlists, and more—all accessible via voice. The interface stays hands‑free, letting drivers keep their eyes on the road.
Learning from Past Shortfalls
Earlier vehicle AI assistants often stumbled on nuanced queries or multi‑turn dialogues, leading many users to favor tactile controls. BMW’s approach acknowledges those frustrations by emphasizing conversational depth and contextual awareness, aiming to make voice interaction feel reliable rather than a novelty.
What’s Next?
The next‑gen iX3 is slated for a broader launch in the second half of 2026. As software updates roll out, drivers can expect the assistant to become even smarter, learning from everyday interactions and expanding its knowledge base.
Ready to experience a car that talks back—intelligently? Stay tuned for the iX3’s arrival in your market and discover how AI is reshaping the driving experience.