BMW’s iX3 and Mercedes’ EQ GLC electric SUVs are selling out fast, with bookings nearly full through 2026. Discover why demand is soaring and how manufacturers are ramping up production. Learn more now!
Both German luxury giants are feeling the heat. BMW’s latest iX3, part of the new “Neue Klasse” line, and Mercedes‑Benz’s EQ‑powered GLC SUV have attracted pre‑orders so rapidly that their production slots are practically filled through the end of 2026.
BMW iX3: A Record‑Breaking Start
Since its autumn debut, the iX3 has claimed roughly one‑third of all BMW electric‑vehicle orders across Europe. Even before most customers have taken a test drive, the model is almost fully booked for deliveries that won’t begin until March 2025.
To keep up, BMW is accelerating output at its brand‑new Hungarian plant – the first factory designed exclusively for EVs. While the long‑term goal is a 150,000‑unit annual capacity, the site is already adding a second production shift to meet demand.
Additional upgrades are also on the way. Starting this spring, the compact SUV will offer an optional 22 kW AC charger for faster home or workplace charging, and a V2L (vehicle‑to‑load) function that can power external equipment up to 3.7 kW – handy for camping or outdoor events. New exterior hues such as Eucalyptus Green metallic and Frozen Space Silver, along with interior touches like stainless‑steel boot trim, a bright‑white steering wheel, and the iconic M‑stripe key‑fob, give buyers extra personalization options.
Mercedes‑EQ GLC: Surpassing Expectations
Mercedes‑Benz’s electric GLC, built on the EQ platform, is enjoying a comparable wave of enthusiasm. The manufacturer reports that orders have far outstripped its original forecast, pushing the production schedule to a “full‑booked” status that extends into the second half of 2026.
Much like BMW, Mercedes is planning overtime and additional shifts to close the gap between supply and demand. Both the iX3 and the EQ‑GLC share an 800‑volt architecture that supports ultra‑fast high‑power charging.
The two premium EVs are similar in size – each about 4.8 m long – and start at roughly €70,000 (around VND 2.2 billion). Their comparable price points and performance specs are fueling a competitive race for the top spot in Europe’s burgeoning electric SUV market.
What This Means for Buyers
For prospective owners, the takeaway is clear: act fast. With production slots filling up months in advance, waiting lists are already extending into the next winter season. Both manufacturers have signaled that they will keep expanding capacity, but the current backlog suggests that early reservation remains the safest route to securing a vehicle.
Stay tuned for more updates on delivery timelines, new feature rollouts, and possible incentives as the EV market continues to heat up.
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