BMW is counting on its new Neue Klasse platform, featuring the i3 and iX3, to stabilize and grow electric vehicle sales in China. Learn more now!
BMW is placing a bold bet on its next‑generation Neue Klasse platform to reinforce its foothold in the Chinese market. The strategy pivots around two all‑electric models – the newly refreshed i3 sedan and the iX3 SUV – both built on the cutting‑edge architecture.
Stabilizing EV Prices in China
After a prolonged period of deep discounting, electric‑vehicle prices in China are finally showing signs of steadiness. Jochen Goller, BMW’s sales director, noted that the market is entering a more stable phase, with a few segments even experiencing modest price upticks. This shift eases the pressure on premium brands that have been locked in fierce price wars with domestic rivals.
Neue Klasse: The Strategic Backbone
The Neue Klasse platform is the cornerstone of BMW’s product restructuring plan. Designed to be flexible and future‑proof, it allows rapid integration of new battery technologies and advanced driver‑assist systems. By leveraging this platform, BMW aims to close the gap with local manufacturers that have been gaining market share through aggressive pricing and rapid innovation.
Launch Plans for iX3 and i3
The first model to roll out under the new platform is the iX3 SUV, tailored specifically for Chinese consumers. A dedicated version will debut at the Beijing Auto Show in April 2026, with deliveries slated for the end of the year. Following the iX3, a locally‑adapted i3 sedan is set to launch early in 2027, bringing a fully electric compact offering to the segment.
Sales Targets and Outlook
BMW targets a stabilized sales volume in China for 2026, after a 12.5% decline in 2025. The company expects the Neue Klasse vehicles to reignite growth momentum and help the brand reclaim lost market share. With the platform’s scalability and the upcoming launches, BMW is positioning itself for a sustainable rebound in one of the world’s largest EV markets.