BYD Technology Week in Phu Tho attracted over 2,500 visitors and set a new test‑drive record, highlighting soaring demand for electric vehicles. Discover more now!
In an electrifying two‑day showcase at Ho Chi Minh Square in Vĩnh Phúc, Phú Thọ, BYD’s Technology Week drew more than 2,500 visitors and broke its own test‑drive attendance record. The event, part of a nationwide tour, underscored the growing curiosity around new‑energy vehicles and the power of hands‑on experiences in shaping purchase decisions.
Event Overview
Held on 27‑28 December, the Phú Thọ stop marked a pivotal milestone for BYD Vietnam’s carefully staged outreach strategy. Months of coordinated media outreach and on‑ground promotion culminated in a bustling public square where families, first‑time buyers and automotive enthusiasts gathered under chilly northern winter skies.
Record‑Breaking Attendance
Even before the doors opened, nearly 3,100 early registrations were logged, reflecting strong interest in BYD’s exclusive test‑drive format. On the event days, more than 2,500 guests took the opportunity to explore the brand’s lineup, a clear indicator of BYD’s expanding brand footprint in the region.
Test‑Drive Highlights
Attendees logged a total of close to 650 test‑drives—the highest figure across the entire BYD Technology Week series. The impressive volume showcased BYD’s diverse portfolio, which included:
- BYD ATTO 2
- BYD ATTO 3
- BYD M6
- BYD SEAL
- BYD HAN
- Newly launched BYD M9 MPV
Drivers praised the smooth handling, advanced safety tech and cost‑efficient operation—key selling points for new‑energy cars.
Customer Voices
Nguyễn Thanh Hân, a first‑time test‑driver, described the event as “one of the most impressive test‑drive experiences I’ve ever attended. BYD’s scale and product variety set it apart from any other showcase.”
Showcasing Premium Models
True to the BYD Technology Week formula, the Phú Thọ venue also featured the futuristic YangWang U8 and Denza Z9 GT. These models wowed crowds with 360‑degree spin‑on‑spot demos, intelligent autonomous parking and agile navigation through tight corners.
Immediate Sales Impact
Beyond the buzz, the event generated 15 on‑site deposits, demonstrating BYD’s belief in building trust through real‑world experience rather than relying solely on advertising messages.
Strategic Insight
The success in Phú Thọ is no accident. BYD Vietnam focuses on long‑term brand immersion—explaining technology clearly, offering transparent information and letting customers verify performance themselves. Each stop on the Technology Week tour receives equal investment in staff training, venue setup and process consistency, ensuring a uniform experience from major cities to provincial towns.
Looking Ahead
BYD’s vision transcends vehicle sales; it aims to create an enduring ecosystem of products, after‑sales service and continuous experiences. The Phú Thọ figures—record attendance, high test‑drive counts and immediate deposits—prove that when experience‑driven events are executed well, they deliver lasting brand trust and market presence.