Tennis prodigy Carlos Alcaraz surprises fans by driving a compact BMW 1 Series instead of a pricey supercar—see why his modest choice matters. Read more now!
At just 22, Spanish phenom Carlos Alcaraz has already secured a career Grand Slam, defeating Novak Djokovic in the 2026 Australian Open final. While his earnings exceed $55 million, his daily driver sparked surprise among fans and analysts.
BMW partnership
Since early 2022, BMW has been the official automotive partner of Alcaraz, aligning the brand with the rising tennis star after his first Grand Slam victory at the US Open. The collaboration has seen the player feature in European electric‑vehicle campaigns and attend high‑profile launch events.
The unexpected ride
Instead of a high‑performance BMW M model or any other exotic supercar, Alcaraz received a compact BMW 1 Series hatchback in September 2025 when he renewed his contract. The 1 Series, priced from €35,150 (about $41,700) in Spain, reflects a modest, everyday driving experience rather than a flamboyant display of wealth.
What the choice says about his lifestyle
The decision underscores Alcaraz’s down‑to‑earth attitude. By opting for a practical city car, he reinforces a relatable image that matches BMW’s marketing aim to portray the brand as accessible to a new, younger audience, even while representing a luxury marque.
Luxury on his wrist
Although his car is modest, Alcaraz’s taste for high‑end accessories remains evident. At the Australian Open trophy ceremony, he wore a Rolex Cosmograph Daytona Ref. 126518LN valued at $37,400. The watch has accompanied him to Roland‑Garros and the 2025 US Open, alongside other Rolex models such as the Day‑Date 40 and various Daytona references.
Bottom line
Alcaraz proves that a superstar can balance modest transportation with premium personal style. His BMW 1 Series may be unassuming, but it’s a strategic move that benefits both the athlete’s brand and BMW’s vision for the future.