Detroit’s 2026 auto show confirms just one global debut amid a record 27 exhibitors. Discover the highlights and what to expect – follow the coverage now!
The Detroit Auto Show, once the crown jewel of America’s automotive calendar, has seen its influence wane in recent years. Post‑COVID realities have forced the organizers to rethink the event’s identity, and the upcoming 2026 edition reflects that shift.
Record Number of Exhibitors, Yet Just One Global Debut
Organisers announce that 27 manufacturers will showcase their latest models from 14–25 January, up from 22 in 2025. Despite the larger roster, only a single worldwide launch has been officially confirmed.
Who’s Coming to Detroit?
Big‑name automakers confirmed for the show include:
- Subaru
- General Motors
- Ford
- Stellantis
- Toyota
- Kia
Additional brands such as Honda, Hyundai, Audi, Ferrari, Mercedes‑Benz, Aston Martin, Jaguar, Polestar, Land Rover and Mini will also be represented, giving visitors a broad taste of the industry’s current offerings.
The Lone Global Reveal: A New Ford Bronco Variant
Ford plans a dedicated media event on 13 January to unveil a fresh version or special edition of the Bronco. While the ceremony won’t take place inside the exhibition hall, the automaker will still generate buzz at its Detroit headquarters, where it will also host the 2027 Red Bull Racing F1 car launch on 15 January – potentially unveiling a new performance model alongside the race car.
Ram’s Heavy‑Duty Highlights
Ram will display a brand‑new 1500 SRT TRX and a diesel‑powered Power Wagon, offering attendees a close‑up look at the latest pickup‑truck technology.
Hands‑On Experiences
This year’s show will be more interactive than ever. Five compact test‑drive lanes are being built directly on the exhibition floor, allowing guests to get behind the wheel of select models.
North America’s Vehicle‑of‑the‑Year Awards
Detroit will once again host the ceremony honoring the 2026 North American Truck, SUV and Car of the Year, bringing additional prestige to the event.
Looking Beyond Detroit
Detroit isn’t the only major show kicking off in January. Belgium’s Brussels Auto Show opened its doors this week and is set to become Europe’s largest automotive exhibition of the year.
Key highlights in Brussels include the global debut of the Kia EV2 electric SUV, the latest Hyundai Nexo fuel‑cell model, and two Hyundai concepts – the Concept Three and Insteroid. Other notable displays are the refreshed Alfa Romeo Tonale, a new Alpine A390, Leapmotor B03X, several Nio models (including the budget‑friendly Firefly), and the freshly launched Renault Twingo.
With an anticipated attendance of over 275,000 visitors – a step up from 2025’s 275,000 – the Detroit Auto Show aims to reaffirm its relevance in a crowded global calendar.
Stay tuned for live updates, exclusive photos, and in‑depth analysis as the show unfolds.