Ford reveals its upcoming $30,000 mid-size electric pickup, featuring super‑car‑inspired aerodynamics, gigacast body and LFP battery. Learn more now!
Ford has lifted the veil on its next‑generation electric pickup, a midsize truck priced around $30,000 and slated for a 2027 market debut. A 14‑minute video preview showcases early design sketches and explains how the automaker is leveraging high‑tech manufacturing to keep the vehicle affordable while delivering performance that rivals more expensive rivals.
Key Highlights
- Base price target: $30,000 (USD)
- Launch year: 2027
- Dimensions comparable to the current Ford Ranger
- Super‑car‑inspired aerodynamic styling
- Gigacasting‑style aluminum monoblock body
- 48 V auxiliary system and LFP prism‑cell battery
Design and Aerodynamics
The concept blends a futuristic silhouette with practical pickup proportions. Slim LED light strips run along the front edge, while a glowing Ford emblem and sharply cut air intakes give the nose a high‑performance look. The windshield extends deep into the cab, merging seamlessly with a rear spoiler integrated into a sleek roof line.
Although the design feels like a softer, more refined version of the Tesla Cybertruck, the vehicle retains the traditional crew‑cab layout of the Ranger, ensuring ample space for passengers and cargo.
Ford recruited former Formula 1 aerodynamics engineers to slash drag coefficients. A curvy roof line smooths airflow over the bed, while side lighting elements are reduced by 20 % and specialized under‑tray panels expand the usable range.
Manufacturing Innovation
Borrowing from Tesla’s “gigacasting” approach, Ford will produce large aluminum monoblock castings that replace dozens of stamped parts. The component count drops from 146 on the current Maverick to just two primary structures. This simplification cuts vehicle weight by roughly 27 % versus rivals and reduces assembly complexity – fewer robots, fewer joints, higher quality.
Powertrain and Battery
Engineers studied the wiring architectures of Tesla and leading Chinese EVs, trimming 1.2 km of cable and shedding 10 kg compared with the Mustang Mach‑E. The truck will be powered by prism‑shaped lithium‑iron‑phosphate (LFP) cells and a dedicated 48 V system for auxiliary functions, striking a balance between cost, durability, and range.
Pricing and Market Outlook
Targeting a sub‑$30,000 entry price, Ford aims to make electric pickups accessible to a broader audience, especially fleet operators and lifestyle buyers. The project is led by Alan Clarke, a former senior executive at Tesla, signaling a strategic push to expand Ford’s all‑electric lineup.
With its aerodynamic finesse, reduced‑part construction, and competitive pricing, the upcoming Ford electric pickup could set a new benchmark for midsize work trucks worldwide.