Ford’s US sales jumped 6% in 2025, driven by hybrid models and the affordable Maverick pickup, offsetting a dip in EV demand. Read more now.
Ford Motor Company announced that its U.S. sales for the full year 2025 climbed 6% to a total of 2,204,124 vehicles, up from 2,078,832 in 2024. The growth was powered by strong demand for hybrid models and the budget-friendly Maverick compact pickup, helping the Detroit‑based automaker offset a slowdown in pure‑electric vehicle (EV) sales.
Hybrid Models Lead the Charge
2025 marked Ford’s best year ever for hybrid offerings. Sales of hybrid cars surged by almost 22%, reaching 228,072 units compared with 187,426 the previous year. Consumers appear to be gravitating toward these fuel‑efficient powertrains as a cost‑effective bridge between traditional gasoline engines and full‑electric vehicles.
Maverick Pickup Keeps Momentum
The Maverick, Ford’s entry‑level compact truck, continued its upward trajectory with an 18% rise in sales, delivering 155,051 units versus 131,142 in 2024. Andrew Frick, Ford’s head of gasoline‑and‑electric vehicle strategy, said, “The Maverick is truly reshaping how we solve affordability challenges in the market.” Its competitive pricing and versatile design have made it a favorite among budget‑conscious buyers.
EV Setback and Strategic Reset
Despite the hybrid and Maverick gains, Ford disclosed a $19.5 billion write‑off of assets and the cancellation of several EV projects in December 2025. The move reflects broader industry pressures, including the removal of the $7,500 federal tax credit for pure‑electric cars and a tougher regulatory environment under the current administration.
Introducing the Ford Universal EV Platform
To streamline future electric development, Ford unveiled its new Universal EV Platform, a $5 billion investment designed to be adaptable across multiple vehicle architectures. The first model built on this platform will be a $30,000 electric pickup that shares many dimensions with the Maverick, aiming to deliver an affordable EV option for mainstream shoppers.
From BEV to EREV: Re‑engineering the F‑150 Lightning
Ford also announced that the second‑generation F‑150 Lightning will transition to an Extended‑Range Electric Vehicle (EREV) configuration. This hybrid‑electric setup addresses lingering concerns about charging infrastructure and driving range that have hampered pure‑battery electric trucks.
What Lies Ahead
While the electric segment faces headwinds, Ford’s diversified approach—leveraging hybrids, cost‑focused pickups, and a flexible EV platform—positions it to navigate a volatile market. Analysts suggest the company’s ability to balance affordability with technological innovation will be key to sustaining growth in the years to come.