Ford posts a 6% US sales jump in 2025, powered by hybrid demand and budget‑friendly Maverick trucks, countering EV slowdown. Discover the details now.
Ford announced that its U.S. sales climbed 6% year‑over‑year in 2025, reaching a total of 2,204,124 vehicles compared with 2,078,832 in 2024. The growth came at a time when the broader auto industry faced headwinds such as higher tariffs and the phase‑out of the $7,500 federal tax credit for pure‑electric cars.
Hybrid models lead the charge
Hybrid vehicles were the standout segment for Ford, posting a 22% increase to 228,072 units. This marked the best year ever for the company’s hybrid lineup, underscoring a consumer shift toward more fuel‑efficient yet affordable powertrains.
Maverick pickup boosts volume
The compact, budget‑friendly Maverick pickup continued its momentum, delivering an 18% rise in sales to 155,051 units. Andrew Frick, head of Ford’s gasoline‑powered and electric vehicle operations, said, “The Maverick truly makes a big dent in how we solve affordability challenges in the market.”
Why buyers are choosing standard trims
With overall vehicle pricing remaining high across the industry, many shoppers are opting for base‑model trims that offer a softer price tag while still delivering the features they need. This pricing strategy helped offset the slower uptake of fully electric models.
Industry‑wide uptick despite challenges
Ford’s announcement came just one day after rivals such as Toyota, Hyundai and General Motors reported annual sales gains, showing that the U.S. market is still resilient despite policy uncertainty and supply‑chain pressures.
Strategic retreat from some EV projects
In December 2025, Ford disclosed a $19.5 billion asset write‑off and the cancellation of several electric‑vehicle programs. The move reflected the impact of recent U.S. administration policies under President Donald Trump and a lingering weakness in EV demand.
New EV platform and upcoming electric pickup
To streamline future electric development, Ford introduced the Universal EV Platform, a $5 billion investment that can be adapted to multiple vehicle architectures. The first model built on this platform will be a $30,000 electric pickup, sized similarly to the Maverick, slated for launch later this decade.
F‑150 Lightning gets an EREV makeover
Ford also re‑engineered the second‑generation F‑150 Lightning into an extended‑range electric‑vehicle (EREV) configuration, aiming to resolve charging‑infrastructure limitations and improve real‑world driving range for customers.