Geely plans to produce Zeekr and Lynk & Co models in the US by 2030, leveraging its South Carolina plant. Discover how this move could reshape the American auto market – read more now.
Chinese automotive giant Geely is eyeing a major foothold in the United States, with plans to launch its premium‑electric brand Zeekr and the connected‑car label Lynk & Co on American soil as early as 2030.
Why the US market matters
The United States remains the world’s largest car market, offering unparalleled demand for both affordable and luxury vehicles. Geely’s executives say the company sees a “significant appetite” for low‑cost, high‑tech models that can compete with established domestic and European players.
Leveraging an existing foothold
Geely already owns several well‑known brands, including Lotus, Polestar and Volvo. The plan is to tap into Volvo’s manufacturing facility in South Carolina, a move that would help the Chinese group avoid hefty import tariffs and instantly give it a production base on American soil.
Global expansion strategy
In an interview with Autoline, Ash Sutcliffe – Head of Global Communications for Geely – said the company is evaluating every market with strong growth potential. “We are doing very well in China, expanding in Southeast Asia, and stabilising in Europe. The biggest question for Geely has always been: when will we step into the US?” he explained.
Zeekr and Lynk & Co as market entry vehicles
Both Zeekr, Geely’s electric‑performance sub‑brand, and Lynk & Co, a subscription‑focused mobility brand, are seen as ideal pilots for the US launch. Zeekr offers sleek electric sedans and SUVs targeting tech‑savvy consumers, while Lynk & Co promotes a car‑as‑a‑service model that could appeal to younger, urban buyers.
Timeline and next steps
Geely has not confirmed an exact launch date, but Sutcliffe hinted that a formal announcement could arrive within the next two to three years. “Current trends show strong demand in the US for affordable premium and luxury vehicles. We believe Geely is in a favourable position to deliver differentiated products to American customers,” he told Autoline.
Challenges and opportunities
Chinese automakers have faced increasing scrutiny in several markets, with some governments proposing higher duties on low‑price electric cars. However, the continued popularity of gasoline and hybrid models worldwide provides a potential entry path for Geely’s broader portfolio.
By offering a mix of electric, hybrid, and conventional powertrains, Geely could mitigate policy risks while capitalising on the US market’s sheer size.
What this means for US consumers
If Geely’s plans materialise, American drivers could see new choices that blend Chinese price competitiveness with European‑style design and technology. The arrival of Zeekr and Lynk & Co may also intensify competition, encouraging existing manufacturers to innovate faster.
Stay tuned for further updates as Geely finalises its US strategy and prepares to roll out its first models on American roads.