Geely plans to launch Zeekr and Lynk & Co models in the United States around 2030, using its Volvo plant in South Carolina. Stay tuned for the latest update!
Chinese auto giant Geely is weighing a major move into the United States, with plans to start producing and selling its sub‑brands Zeekr and Lynk & Co as early as 2030. The strategy could tap the existing Volvo assembly line in South Carolina, helping the group sidestep import duties and establish a foothold on American soil.
Potential Timeline and Market Strategy
According to Motor1, Geely’s global communications chief, Ash Sutcliffe, is reviewing every market with growth potential. While the company enjoys a dominant position in China and is expanding across Southeast Asia, Europe remains stable, and the United States is the next big question.
“We are strong in China, growing well in Southeast Asia, and our European outlook is steady. The biggest question for Geely is when we will step onto the U.S. stage,” Sutcliffe told Autoline.
Leveraging the Volvo South Carolina Plant
Geely already owns Volvo, Lotus, and Polestar. By repurposing the existing Volvo plant in South Carolina, the group can:
- Avoid the 27.5% tariff that applies to fully imported vehicles.
- Benefit from a skilled workforce familiar with European‑style engineering.
- Accelerate time‑to‑market for both electric and conventional powertrains.
Market Outlook: Low‑Cost, Premium, and Luxury Segments
Sutcliffe highlighted a strong appetite among American consumers for a broad range of vehicles—from affordable electric models to premium and luxury offerings. Geely believes its diversified portfolio—spanning gasoline, hybrid, and electric platforms—positions it well to meet this demand.
Official Announcement Timeline
While no concrete launch date has been confirmed, the company may release an official statement within the next 2–3 years. This would give investors and potential buyers a clearer picture of production volumes, pricing, and model lineup.
Implications for the U.S. Auto Landscape
Geely’s entry could signal a shift in how Chinese automakers approach the U.S. market, especially as regulators tighten rules on low‑priced electric cars. By offering gasoline and hybrid options alongside EVs, Geely may carve out a niche that balances regulatory compliance with consumer preferences.
Stay tuned as Geely’s U.S. roadmap unfolds—bringing a fresh wave of innovation to American roadways.