The Honda Accord has been removed from Honda Vietnam’s website, hinting at a sales pause. Discover why and what lies ahead – read more now.
What the Disappearance Means
Honda Vietnam’s official website no longer lists the D‑segment sedan Honda Accord. The model’s pricing, promotions and spec pages have been quietly removed, leading industry watchers to conclude that sales of the Accord have been temporarily suspended.
Sales Struggles in the D‑Segment
The numbers tell the story. In the most recent reporting period, only 42 Accords were sold in Vietnam – roughly three units per month. That makes the Accord the lowest‑selling sedan in the market, far behind rivals such as the Mazda6 and Kia K5.
Even as the overall D‑segment (mid‑size sedan) market begins to plateau, one model remains relatively stable: the Toyota Camry, which logged 2,489 units for the year.
Why the Accord Is Under Pressure
- Vietnamese buyers are shifting preference toward higher‑ground‑clearance SUVs and crossovers.
- Electrified powertrains are gaining traction, squeezing demand for conventional gasoline sedans.
- The current Accord generation is imported fully built from Thailand, limiting local pricing flexibility.
Hybrid Hope for a Comeback
Honda has hinted that the next‑generation Accord could return with a hybrid powertrain sourced from Thailand’s new e:HEV platform. This would align the model with the global push toward electrification and give it a competitive edge against the Camry, which already offers a hybrid variant.
Industry analysts believe a hybrid‑only Accord could revive interest among environmentally conscious urban commuters, while still delivering the brand’s hallmark refinement and performance.
Looking Ahead
While the removal of the Accord from Honda Vietnam’s website may feel like a setback, it may simply be a strategic retreat. By pausing sales now, Honda gains time to re‑engineer the sedan for the electric era.
If a new Accord hybrid arrives later this year, it could become the final piece of Honda’s puzzle to reclaim share in the crowded D‑segment, which is currently being squeezed by SUVs and pure‑electric models.
Key Takeaways
- The Honda Accord has been pulled from Honda Vietnam’s online catalogue, indicating a sales pause.
- Only about 42 units were sold in the latest year, making it the weakest performer in its class.
- Market trends favor SUVs, crossovers, and electrified vehicles, pressuring traditional midsize sedans.
- A hybrid version based on Honda’s e:HEV technology could be the model’s comeback strategy.
- Watch for a possible relaunch later in 2026 as Honda aligns the Accord with global eco‑friendly trends.