Discover the biggest Japanese car incentives in Vietnam for early 2025, with discounts up to 308 million VND. Find out which models qualify – read now!
The Vietnamese auto market has entered the first weeks of 2025 with a wave of attractive offers from Japanese manufacturers. As the Lunar New Year approaches, many buyers are looking to upgrade their fleets for holiday trips, and automakers are answering with cash‑back, tax‑rebate and bundled service packages worth several hundred million Vietnamese dong.
Subaru Leads with Hundred‑Million‑Dong Savings
Subaru continues its aggressive price‑cut strategy on imported SUVs. For January 2025, the Forester 2.0 i‑S EyeSight enjoys the deepest discount of 308 million VND (about $13,000). The package covers registration fees, a five‑year comprehensive insurance, free maintenance and an extended warranty.

Lower‑trim Forester variants (2.0 i‑L EyeSight and 2.0 i‑L) receive between 140 million and 278 million VND off the list price, which ranges from 969 million to 1.199 billion VND for models shipped from Thailand.
New‑generation Foresters, now imported from Japan, are priced at 1.299 billion and 1.399 billion VND, respectively, and are not part of the current discount program.
The compact Subaru Crosstrek also benefits from sizable incentives. Buyers can secure the 2.0 i‑S EyeSight version for just 899 million VND (a discount of roughly 218 million VND) or the 2.0 i‑S EyeSight e‑Boxer Hybrid for 1.029 billion VND (about 258 million VND off). While still priced higher than locally built rivals because of its import origin, the Crosstrek’s rebates make it a noteworthy option in the B‑segment SUV market.

Honda’s Tax‑Rebate Blitz
Honda repeats its popular registration‑fee assistance across most of its lineup. The standout offer is a 100% waiver of registration tax on the Civic e:HEV RS, translating into a near‑100 million VND saving for the 2024‑model hybrid sedan.
Additionally, the company rolls out an 80 million VND cash rebate for the CR‑V G and L trims. Other models—including the City, Civic RS/G, BR‑V and HR‑V—receive a 50% registration‑fee discount, plus a complimentary one‑year Honda‑brand hull insurance, varying by trim level.
Mitsubishi’s Multi‑Model Incentives
At the tail end of 2024, Mitsubishi introduced the Destinator SUV, set to replace the Outlander. Early 2025 buyers of either Destinator trim receive a 35 million VND cash rebate and a branded “Destinator” nameplate worth 2 million VND.

The refreshed Xpander AT Premium and Xpander Cross benefit from a full registration‑fee waiver (equivalent to 66‑70 million VND). The midsize Triton pickup also enjoys a 100% fee rebate, saving buyers 40‑56 million VND on vehicles priced between 655 million and 924 million VND.
Meanwhile, the new Xforce SUV receives a variable fee waiver of 50‑100% depending on the trim, amounting to discounts of 44‑70 million VND.
Toyota’s Broad‑Based Discounts
Toyota Vietnam spreads its incentives across a wide range of models. The compact MPVs—Veloz Cross and Avanza Premio—receive a full registration‑fee waiver, equivalent to a 56‑66 million VND discount.

The Yaris Cross and the popular Vios sedan each get a 50% fee reduction, translating to savings of 33‑38 million VND (Yaris Cross) and 23‑27 million VND (Vios), respectively.
These two models topped Toyota’s sales chart in Vietnam last year, with 14,601 Yaris Cross units and 13,424 Vios units delivered.
What This Means for Buyers
For international readers eyeing Vietnam’s fast‑growing auto market, the early‑2025 promotional blitz demonstrates how Japanese brands are leveraging tax incentives and cash rebates to stimulate demand during the holiday season. While some discounts are tied to imported units—making base prices higher than locally produced rivals—the net saving after rebates can be significant.

Prospective buyers should:
- Check the specific VIN/year eligibility (e.g., Honda Civic e:HEV RS limited to 2024 VINs).
- Confirm whether the discount applies to the exact trim level they desire.
- Factor in the cost of after‑sales services that are often bundled with the offers.
With incentives ranging from 35 million to over 300 million VND, the early‑2025 period offers a rare chance to drive a Japanese‑brand vehicle at a considerably reduced out‑of‑pocket cost.
Ready to take advantage of these deals? Contact local dealers now and secure your discounted Japanese vehicle today.

