Mazda6 is being pulled from Vietnam’s market, signaling a shift in the D‑segment sedan landscape. Learn why and what’s left. Read more!
On its official Vietnamese website, Mazda has quietly removed the Mazda6 – its flagship D‑segment sedan – from the product lineup and pricing tables. The disappearance suggests the model is being withdrawn from the market.
Last signs of a phase‑out
Dealership staff have already stopped accepting deposits for the Mazda6, with rumours of a formal discontinuation spreading in late‑2025. This follows a similar move by Honda, which recently announced the end of the Accord in Vietnam.
Why the Mazda6 is leaving
During its prime years (2018‑2020), the Mazda6, alongside the Toyota Camry, offered a spirited rivalry in the one‑billion‑dong price bracket. However, market saturation, the rapid rise of electric vehicles and the growing popularity of SUVs have eroded demand for traditional midsize sedans.
Sales data confirm the trend: the Mazda6 recorded zero units sold from May 2025 onward and managed only 56 cars for the entire year, all in the first quarter.
Impact on the D‑segment
The withdrawal leaves the Vietnamese D‑segment thin. Only a few models remain competitive:
- Kia K5 – the brand’s stylish midsize offering.
- Toyota Camry – long‑standing market leader.
- BYD Seal – a Chinese‑made electric sedan gaining traction.
With the Mazda6 gone, these three will battle for the dwindling pool of buyers interested in a one‑billion‑dong sedan.
What buyers should consider
Potential sedan shoppers can explore the remaining options based on their priorities: fuel efficiency, technology, or the emerging electric powertrain of the BYD Seal. Dealerships are also offering attractive trade‑in incentives to move older models.
While the exit of the Mazda6 is disappointing for fans of the brand’s design and driving dynamics, the shift mirrors a broader global pattern where consumers favor SUVs and EVs over conventional midsize sedans.
Looking ahead
Industry analysts predict that the D‑segment in Vietnam will continue to shrink unless manufacturers introduce fresh, value‑focused models or electrified variants that can revive interest.
For now, the Mazda6’s farewell marks the end of an era and a clear signal that the market’s preferences are evolving.