Discover the eye-catching pink Toyota Crown, a limited-edition hybrid celebrating Tochigi’s famous strawberries. Learn more about this unique model today!
When you think of a Toyota Crown, the image that usually comes to mind is a sleek, black or muted‑gray sedan cruising the streets of Japan as a symbol of authority and prestige. Now, that iconic silhouette has taken on a fresh, vibrant look – a bold pink finish that instantly turns heads and sparks curiosity.
Why a Pink Crown?
The striking hue isn’t just a marketing gimmick. It’s part of a special project launched by Tochigi Toyota to commemorate the 80th anniversary of its dealership network and to pay tribute to Tochigi Prefecture, Japan’s top strawberry‑growing region. The limited‑edition model, affectionately dubbed the “Ichigo Crown” (ichigo means “strawberry”), features a vivid pink wrap emblazoned with a strawberry logo.
Design Details: A Dessert on Wheels
The vehicle’s exterior combines a deep pink base with smooth white accents, evoking the look of a strawberry topped with whipped cream. Scattered across the body are subtle illustrations of the prefecture’s most celebrated berry varieties – Tochiotome, Tochiaika and Skyberry – alongside three playful mascots that represent local culture.
- Tochiotome: A sweet, juicy cultivar prized for its rich flavor.
- Tochiaika: Known for its bright color and firm texture.
- Skyberry: A newer hybrid that blends sweetness with a hint of tartness.
Despite its candy‑colored exterior, the car retains the Crown’s signature elegance and sophistication.
Power Under the Hood
Under the stylish paint lies the Crown’s robust Z‑grade hybrid powertrain – a 2.5‑liter engine paired with an electric motor delivering a combined 234 horsepower. The setup provides a quiet, refined ride while meeting the high performance standards expected from a flagship Toyota sedan.
Limited Availability
The pink Crown is currently on display at community events throughout Tochigi, but it is not slated for mass production. Interested buyers can only admire it in person or follow Toyota’s official channels for any future releases.
Price Point
In Japan, the standard Toyota Crown starts at around ¥7.3 million (approximately $48,500 USD). This places it as the brand’s second‑most expensive model after the ultra‑luxury Toyota Century.
What This Means for Car Enthusiasts
Beyond its eye‑catching color, the pink Toyota Crown showcases how manufacturers can blend regional pride, seasonal motifs, and cutting‑edge hybrid technology into a cohesive, market‑ready package. It serves as a reminder that even heritage models can surprise consumers with fresh, playful twists.
Whether you’re a fan of Japanese luxury cars, a strawberry aficionado, or simply curious about automotive design experiments, the pink Toyota Crown is a sweet reminder that innovation often comes in the most unexpected colors.