Discover how Samsung’s Exynos Auto chip fuels BMW’s latest electric SUV, boosting infotainment and paving the way for future autonomous tech. Read more now.
Samsung Electronics’ System LSI division has begun supplying its latest Exynos Auto V720 processor to BMW for the infotainment system of the upcoming electric SUV, the iX3. The chip acts as the vehicle’s “brain,” delivering real‑time operating data, high‑resolution multimedia playback, and even high‑performance gaming capabilities.
iX3: BMW’s first mass‑produced model on the Neue Klasse EV platform
The iX3 is a compact electric SUV built on BMW’s next‑generation “Neue Klasse” electric architecture. Unveiled at the IAA 2025 show, the model is slated for a Korean market launch in the second half of this year.
Looking ahead: Exynos Auto V920 for the next‑generation 7 Series
Industry analysts anticipate that Samsung’s upcoming Exynos Auto V920 will power the future BMW 7 Series, extending Samsung’s footprint across BMW’s whole new‑generation lineup.
Why automotive semiconductors are a growth engine
Traditional internal‑combustion cars typically use 200–300 chips. By contrast, an electric vehicle requires roughly 1,000 chips, and a fully autonomous car may need more than 2,000. Samsung views mobility solutions as a key growth pillar and is expanding its automotive semiconductor portfolio at the group level.
Strategic collaborations and acquisitions
Chairman Lee Jae‑yong has been actively deepening ties with global automakers. In March 2025, he visited BYD’s headquarters in Shenzhen to explore joint projects, and last month he met Mercedes‑Benz CEO Ola Källenius in Seoul to strengthen smart‑mobility cooperation.
Samsung is also bolstering its core technology base. Its Harman subsidiary announced the acquisition of ZF Friedrichshafen’s ADAS (advanced driver‑assistance systems) business for about 2.6 trillion won (≈ $1.8 billion), marking the largest automotive‑electronics deal for Samsung in eight years.