Discover how Skoda Vietnam’s “Mark Every Journey” campaign celebrates real life adventures, from city streets to family road trips. Learn more now!
Changing Perceptions of Car Ownership in Vietnam
For years, automobiles in Vietnam were treated more like prized possessions than everyday tools. Owners insisted on spotless exteriors, avoided scratches, and kept their cars in near‑perfect condition, much like a treasured heirloom.
However, as urban life accelerates, the relationship between Vietnamese drivers and their cars is evolving. Vehicles are no longer just status symbols; they are becoming flexible companions that support daily routines, weekend getaways, and everything in between.
The “Mark Every Journey” Campaign
Skoda’s latest initiative, “Mark Every Journey,” captures this shift. Instead of spotlighting cutting‑edge technology or technical specifications, the campaign focuses on how the brand’s cars fit into real‑life moments—from short errands around the city to memorable family road trips.
The core message challenges the old fear of any blemish on a vehicle. Dust, a tiny scratch, or mud‑splattered tires are not faults; they are proof that the car is actively part of its owner’s life.
Models Tailored for Every Ride
Reflecting the campaign’s philosophy, Skoda offers a portfolio that matches distinct Vietnamese journeys:
- Kushaq – The compact, city‑friendly SUV designed for tight streets and quick maneuvering.
- Karoq – A balanced crossover that comfortably handles daily commutes and short weekend excursions.
- Kodiaq – A spacious, family‑oriented SUV built for long trips and larger groups.
- Slavia – A reliable sedan that emphasizes stability and comfort on familiar roads.
- Octavia RS – A sport‑tuned sedan for drivers who crave performance without compromising practicality.
Each model is positioned as the right tool for the right adventure, reinforcing the idea that the perfect car adapts to the driver’s lifestyle rather than forcing the driver to adapt to the car.
Campaign Impact and Reach
Launched across outdoor and digital platforms, the “Mark Every Journey” film showcases Skoda’s lineup in everyday Vietnamese settings. According to the brand, the campaign generated over 182 million impressions and amassed 11.3 million video views within the first two weeks.
In a market where cars are becoming integral to daily life, Skoda’s approach resonates with a growing audience that values authenticity, practicality, and the stories each mile creates.
What This Means for Drivers
When a car aligns with the rhythm of everyday life, every trip—whether a quick grocery run or a cross‑country adventure—turns into a memorable experience. Skoda Vietnam’s message is clear: embrace the marks, celebrate the journeys, and let the road write its own story.