Discover the 10 slow‑selling models in Vietnam’s 2026 market, from Japanese sedans to Korean SUVs. Learn why they lag and what to watch next. Read more now!
Vietnam’s automotive market is buzzing with new launches, but not every model hits the road in record numbers. A recent sales report for January 2026 reveals the ten slowest‑moving vehicles, and Japanese marques occupy nine of those spots. Even the ever‑popular Toyota Camry appears unexpectedly low on the list.
1. Honda Civic Type R – The Rare‑Find
Only one Civic Type R was registered in the first month of 2026, making it one of the final ten units Honda will officially sell in Vietnam. Priced at VND 2.999 billion and marketed as a “play car,” its premium positioning limited broader appeal.
2. Toyota Corolla Altis – A Modest Start
The Corolla Altis recorded six sales, all gasoline‑only variants. With three trims ranging from VND 725 million to VND 870 million, the compact sedan has struggled to capture the enthusiasm of Vietnamese buyers in recent years.
3. Toyota Camry – Hybrid Surprise
Surprisingly, the Camry logged only 16 deliveries in January. All units were hybrid models priced at VND 1.46 billion, while the 2.0 L gasoline‑only version sits at VND 1.22 billion. The D‑segment sedan’s performance fell short of expectations.
4. Isuzu mu‑X – New Generation, Same Challenge
Isuzu’s midsize SUV sold 30 units, landing fourth on the slow‑selling list. The mu‑X is offered in five trims between VND 928 million and VND 1.269 billion, but the latest generation has yet to lift its market share.
5. Toyota Alphard – Luxury MPV, Limited Demand
Out of 32 Alphard deliveries, 23 were hybrids and nine gasoline models. Imported from Japan, the large MPV costs VND 4.415 billion to VND 4.41 billion, positioning it firmly in the premium niche.
6. Suzuki Jimny – The Tiny Off‑Roader
The iconic three‑door Jimny sold 37 units in January. Marketed as an “enthusiast car,” its VND 789 million price tag and limited practicality kept sales modest.
7. Suzuki Swift – Hybrid Hatchback’s Slow Rollout
The rebooted hybrid Swift moved 37 units, a single B‑segment hatchback priced at VND 569 million. Despite fuel‑efficiency claims, the model has not yet sparked strong buyer interest.
8. Toyota Land Cruiser Prado – Robust Yet Reserved
The Prado, a rugged D‑segment SUV, recorded 47 sales. Imported from Japan, it is available in two trims starting at VND 3.46 billion. After a price adjustment in 2024, demand remains restrained.
9. Hyundai Elantra – Compact Sedan’s Steady Pace
With 57 units sold, the Elantra’s performance is comparable to the same period last year. Four trims range from VND 579 million to VND 769 million, but the model still lags behind more popular rivals.
10. Toyota Avanza Premio – The Closing Act
Closing the list, the Avanza Premio moved 69 units. The sub‑compact MPV, offered in two versions priced between VND 558 million and VND 598 million, continues to face stiff competition from the Mitsubishi Xpander and Toyota Veloz Cross.
What’s Missing?
The report also notes that Ford did not deliver a single Mustang Mach‑E to Vietnamese customers in the month, and several Korean models—including the Kia Morning, Soluto, and K5—were grouped under a generic “Other Korean Cars” category with a combined sales figure of 257 units.
Overall, the data underscores a clear trend: Japanese manufacturers dominate the low‑selling segment, while high‑priced or niche‑positioned vehicles struggle to find a foothold in Vietnam’s price‑sensitive market. Manufacturers aiming to improve their performance will need to rethink pricing, localisation, and marketing strategies for the upcoming year.