Discover Vietnam’s lowest‑selling models of 2025, from the Honda Civic Type R to the Ford Mustang Mach‑E. Learn why they lagged and what’s next. Read more now!
Among the dozens of models launched in Vietnam last year, a handful struggled to attract buyers. Below is a rundown of the ten cars that recorded the lowest sales volumes in 2025, shedding light on the market forces that kept them off the road.
Honda Civic Type R – The High‑Performance Hatch That Missed the Mark
Despite its reputation as a hot‑hatch icon and a price tag of just under VND 3 billion, the Honda Civic Type R sold only two units to Vietnamese customers by the end of 2025. The Japanese automaker received a final reservation of ten cars before deciding to cease sales altogether.
Ford Mustang Mach‑E – Early Buzz, Quick Fade
The all‑electric Mustang Mach‑E launched with a promising start of 13 deliveries in its first month, but sales quickly dwindled. By year‑end only 22 vehicles had been handed over, even though the model is still offered at a promotional price of VND 2.499 billion.
Honda Accord – Discounted, Yet Still Stalled
Even aggressive promotions of more than VND 200 million could not lift the D‑segment sedan. The Accord managed just 42 units in 2025 and has since been removed from Honda Vietnam’s official website.
Mazda 6 – A Quiet Exit
Still listed on Mazda Vietnam’s homepage, the Mazda 6 recorded zero sales after May 2025, finishing the year with only 56 units sold—all during the first four months.
Ford Explorer – The End of an E‑Segment Presence
The mid‑size Explorer saw its final 133 deliveries in 2025, largely concentrated in the first half of the year. The model has now been discontinued, with rumours of a replacement on the horizon.
Mitsubishi Pajero Sport – A Late‑Year Surge
After a prolonged sales lull, the Pajero Sport rebounded in the last two months, closing the year at 180 units. The SUV is currently sold only to corporate customers, priced at VND 1.23–1.31 billion for its gasoline versions.
Suzuki Fronx – Newcomer That Struggles to Gain Traction
Launched in November 2025, the A‑segment Fronx reached 231 deliveries by year‑end. Its modest start is attributed to a price range of VND 520–649 million, which many buyers found uncompetitive.
Toyota Innova – The “King” MPV That Was Retired
One of Thailand’s best‑selling MPVs, the Innova, saw its final 264 units shipped before Toyota halted sales in October 2025.
Kia K5 – Premium Sedan Without Premium Demand
The Korean sedan rounded out 2025 with 267 cars sold. Priced between VND 849–957 million, the K5 failed to resonate strongly with Vietnamese consumers.
Suzuki Jimny – The Fun‑Size “Play” Vehicle
Often described as a “toy” car, the rugged Jimny sold 271 units. Imported fully built from Japan, its starting price sits at VND 789 million.
These figures highlight the challenges foreign automakers face in a market that favours price‑sensitive buyers and local preferences. As manufacturers reassess their strategies, Vietnamese consumers can expect a reshaped lineup in the coming years.