Toyota’s bZ4X becomes Japan’s top-selling EV in Q3 2025, overtaking Honda. Discover the specs, price and what drives its surge.
Toyota announced that its compact electric SUV, the bZ4X, topped Japan’s domestic electric‑vehicle (EV) sales chart in the third quarter of 2025, surpassing longtime rival Honda for the first time.
Record‑breaking Q3 sales
In Q3 2025 the bZ4X shipped 3,448 units, a 22‑fold increase compared with the same quarter in 2024. Honda’s N‑One e followed with 2,732 units, while Nissan’s small‑size Sakura model placed third with 1,895 units.
Why the bZ4X is winning
- Enhanced fast‑charging capability and an expanded driving range of up to 746 km per charge.
- Refreshed interior and exterior design, plus new driver‑assist features.
- Competitive starting price of ¥4.8 million (about US $30,600), lower than the previous generation.
- A one‑year free charging‑network membership included with every purchase.
Pricing and features
The upgraded bZ4X launched in October 2025, offering the longest range among Japanese‑market EVs. Its base price of ¥4.8 million makes it one of the most affordable electric SUVs available, and the model is expected to attract price‑sensitive buyers.
Global context
While the bZ4X struggled to gain traction after its 2022 debut, the 2025 refresh has revived interest at home and abroad. In the United States, Toyota sold over 18,000 bZ series units in 2024, dropping to 15,609 in 2025 as competition intensified. The 2026 bZ4X, priced from US $34,900, remains among the cheapest EVs in the American market.
What’s next for Toyota
Later this year Toyota plans to introduce the C‑HR 2026, another affordable electric SUV projected to start below US $35,000, reinforcing the brand’s commitment to expanding its EV portfolio worldwide.