Toyota unveils the GR GT and a new Lexus LFA, aiming to rival Ferrari, Rolls‑Royce and Bentley. Discover the future of high‑performance luxury. Read more now.
Since launching its performance division GR, Toyota has hinted that it wants to step well beyond sporty hatchbacks and tuned coupes. Recent concept reveals, patents, and a series of powerful daily‑driver models suggest the company is now ready to roll out genuine high‑performance supercars.
Introducing the GR GT: All‑Aluminum, Hybrid V8 Power
The upcoming GR GT will be the first Toyota model built on a fully aluminum chassis. Under the sleek skin sits a groundbreaking V8 hybrid powertrain—something no other Toyota has offered in its lineup. A gasoline‑only version is slated for a 2027 launch, with a race‑ready GR GT3 potentially arriving shortly thereafter.
Lexus LFA Reimagined as an All‑Electric Hypercar
The iconic Lexus LFA is getting a futuristic makeover. The new LFA drops its internal combustion engine entirely in favor of a high‑output electric drive system. While official specs remain under wraps, the model is expected to hit the market around 2028, positioning it as a direct challenger to the most exclusive hypercars.
Century Luxury: A New Contender for Rolls‑Royce and Bentley
Beyond pure performance, Toyota is revamping its ultra‑luxury brand, Century. The refreshed Century line will feature a premium coupe that borrows design cues from both the GR GT and the electric LFA, aiming to sit alongside the world’s most prestigious marques such as Rolls‑Royce and Bentley.
Strategic Commitment Confirmed by Nikkei
A recent report from Nikkei underscores Toyota’s seriousness about reshaping its high‑performance image. The article notes significant investment in both the GR GT and the new LFA, signaling the company’s intent to compete head‑to‑head with established supercar manufacturers.
Brand Leader’s Vision
Simon Humphries, Toyota’s brand director, described the upcoming models as “the pinnacle of the Lexus and GR sports car lines.” His statement reflects Toyota’s ambition to be seen not just as a reliable mass‑market brand, but as a serious player in the elite performance arena.
With these developments, Toyota is clearly aiming to broaden its appeal—from everyday drivers to affluent enthusiasts seeking the ultimate blend of performance, technology, and luxury.