Toyota’s 2025 US sales hit 2.5 million units, with hybrid models driving an 8% growth. Discover the trends shaping hybrid vehicles – read more now.
Toyota Motor North America closed 2025 with a historic milestone: 2.5 million vehicles delivered in the United States, an 8% increase over the previous year. While the headline figure is impressive, the real story lies in the product mix.
Hybrid Power Triggers Record Growth
Nearly half of all Toyota sales (47%) were electrified models—hybrids, plug‑in hybrids (PHEV) and pure‑electric cars. That translates to just under 1.2 million new‑energy vehicles rolling off the factory floor, a 17.6% jump from 2024. American buyers are clearly gravitating toward hybrid technology like never before.
Tacoma Hybrid Sets a 30‑Year Record
The iconic Toyota Tacoma enjoyed its strongest year ever, moving 274,638 units. The hybrid variant alone surged by a staggering 223%, reinforcing the pickup’s appeal in a market that values both utility and efficiency.
Lexus Reinforces Luxury Hybrid Momentum
Lexus, Toyota’s premium arm, also hit a new sales high with over 370,000 vehicles. Its hybrid SUVs, such as the TX Hybrid, and several PHEV models posted double‑digit growth, solidifying Lexus’s leadership in the luxury‑electric segment.
Headwinds for Pure EVs and Traditional Sedans
Despite the hybrid boom, not all segments thrived. The all‑electric Lexus RZ saw a 34% sales decline, and the flagship LS Hybrid sedan failed to sell any units in the final months of the year. Even the Toyota Crown crossover dropped more than 37% as customers shifted toward the more practical Crown Signia SUV.
Supply‑Chain Bottlenecks Loom in 2026
Looking ahead, Toyota’s biggest challenge in the U.S. won’t be market demand—it’s already overflowing—but rather the ability to meet that demand. The surge in hybrid orders has stretched production capacity, leading to waiting lists for popular models. Streamlining the supply chain and scaling hybrid production will be critical to maintaining momentum.
With hybrids now accounting for almost half of its U.S. sales, Toyota has proven that its electrification strategy resonates with American drivers. The next phase will depend on how quickly the company can turn hybrid enthusiasm into reliable, on‑time deliveries.