Toyota will start shipping its US‑made Camry, Tundra and Highlander to Japan from 2026, expanding choices and easing trade tensions. Discover the details now.
Toyota announced that, starting in 2026, three of its models built in the United States will be exported to the Japanese market: the best‑selling Camry sedan, the full‑size Tundra pickup and the midsize Highlander SUV.
Trade‑policy driver
The move comes after pressure from Washington to reduce the United States’ trade deficit with Japan. By sending U.S.‑manufactured vehicles back to Japan, Toyota aims to balance bilateral trade while complying with requests from the former Trump administration.
Market impact in Japan
None of the three models are currently sold in Japan. Introducing them is expected to broaden the choice set for Japanese consumers, who have long relied on domestically produced Toyota models.
Cost and regulatory hurdles
Shipping American‑built cars to Japan adds significant logistics costs, and rising U.S. labour expenses tighten profit margins. Success hinges on whether Japan’s Ministry of Transport will streamline the approval process. The ministry is evaluating a special exemption that would allow U.S.‑made vehicles to be certified based on documentation alone, bypassing extra safety tests. The amendment could take effect early in 2026.
Price strategy
Toyota has not yet disclosed pricing for the Camry, Tundra or Highlander in Japan. Pricing will likely reflect import duties, freight costs and the premium associated with American‑origin models.
Broader industry trends
Other Japanese automakers are watching closely. Honda is reportedly considering importing its U.S.‑built Ridgeline pickup and Pilot SUV, while Nissan may look at the Murano and Pathfinder. The overall trend points to a deeper commitment to U.S. production and a push for a more balanced trade relationship.
U.S. side of the equation
In parallel, the White House continues to promote the entry of Japan’s tiny Kei‑car segment into the U.S. market, highlighting the durability and affordability of these ultra‑compact vehicles. While the initiative appears to be a strategic “give‑and‑take,” it underscores the reciprocal nature of the current automotive trade talks.
Will the import of American‑made Toyota models reshape Japan’s car market? Time will tell, but the plan marks a notable shift in how global manufacturers respond to geopolitical and economic pressures.