Toyota’s Newscape facelift revives the classic Land Cruiser Prado with off‑road styling, interior upgrades, and a price that rivals new models. Learn more.
Even as the brand’s newest Land Cruiser generations roar onto the road, Toyota is still giving serious attention to its heritage models. The 150‑series Land Cruiser Prado (produced between 2009 and 2023) is receiving a factory‑approved facelift called Newscape, designed specifically for used vehicles in the Japanese market.
What Is the Newscape Package?
Newscape is more than a cosmetic refresh; it’s a full‑scale upgrade that re‑imagines the Prado’s exterior, interior, and off‑road capability. Developed by Toyota’s Conic Pro division in partnership with outdoor brand The North Face, biotech firm Spiber, and custom‑car specialist Corde, the package aims to extend the life of older SUVs while reducing the environmental impact of buying a brand‑new model.
Exterior – Two Distinct Looks
The facelift is offered in two colour‑coded styles:
- Graphite Gray – a rugged, matte‑black front and rear bumper, “sky‑hook” rear spoiler, and vivid orange accents on the fog lights and tow hook.
- Meld Grey – a more subdued finish that uses body‑coloured bumpers, muted black‑tone details and subtle light‑gold highlights.
Both variants add functional accessories such as a rear climbing ladder, under‑body mud guards, and a fuel‑tank cap emblazoned with the North Face logo. 17‑inch matte‑black alloy wheels wrapped in 265/65R17 all‑terrain tyres improve grip on unpaved roads.
Off‑Road Equipment
Newscape turns the Prado into a true off‑road specialist:
- Heavy‑duty skid plates
- Reinforced rear step ladder
- High‑clearance suspension tuning
- All‑terrain tyre set for maximum traction
Interior – Sustainable Luxury
The cabin receives a thoughtful makeover focused on sustainability and comfort. Seats are upholstered with Brewed Protein Fiber, a biodegradable textile created by Spiber, and feature the North Face logo. A new floor‑mat design echoes the outdoor theme while using recycled materials.
Pricing & Availability
Newscape becomes available in Japan on 7 March 2026, exclusively for TX‑spec Prado models built between September 2017 and April 2024 (petrol or diesel engines, original black cloth seats required). Pricing starts at ¥3.85‑3.96 million (≈ US$24,500‑25,200), plus an estimated ¥150,000 (~US$950) for optional extras. When combined with the cost of a used Prado, the total outlay can reach roughly ¥8 million (≈ US$51,000), considerably higher than the starting price of the brand‑new Land Cruiser 250 or even the Land Cruiser 300.
Who Is This For?
Newscape isn’t pitched as a budget‑friendly option. It targets enthusiasts who value the Prado’s proven off‑road pedigree, appreciate a heritage model’s refined character, and are willing to invest in a premium, factory‑backed upgrade rather than a completely new vehicle.
Conclusion
By offering the Newscape package, Toyota demonstrates a rare commitment to extending the lifecycle of its iconic SUVs. The blend of rugged styling, eco‑conscious interior materials, and genuine off‑road hardware makes the upgraded Prado an attractive proposition for purists who cherish both performance and legacy.