Discover Toyota’s new Land Cruiser upgrade, an eco-friendly makeover for 150-Series Prado. Learn the package details and pricing – act now!
The iconic Land Cruiser name has always stood for durability and prestige. Now Toyota is breathing new life into older Prado 150‑Series models (produced 2009‑2023) with a bold, factory‑approved makeover called the Newscape program.
What Is the Newscape Program?
Born from a concept showcased at the Japan Mobility Show 2025, Newscape combines Toyota’s Conic Pro division with outdoor apparel brand The North Face and biotech firm Spiber. The goal isn’t just aesthetic—it’s to extend the lifespan of existing off‑road vehicles, cutting emissions by keeping cars on the road longer.
Two Distinct Styling Packages
Graphite Gray
- Matte‑black front and rear bumpers with expanded wheel arches.
- Bright mango‑orange accents on fog lights and the rear tow hook.
- Off‑road accessories: roof rack, rear climbing steps, mud guards, and a fuel‑tank cap emblazoned with the The North Face logo.
- 17‑inch matte‑black alloy wheels wrapped in all‑terrain tires.
Meld Grey
- Body‑tone bumper that blends seamlessly with the paintwork.
- Subtle dark‑gray highlights and polished gold‑tone accents.
- Same suite of outdoor‑ready hardware as the Graphite Gray version.
Eco‑Friendly Interior Innovations
The cabin receives a futuristic touch with seats upholstered in Spiber’s “Brewed Protein” fiber—a biodegradable, protein‑based material that reduces reliance on traditional plastics. Each seat bears the The North Face logo, and Toyota‑designed floor mats complete the look.
Pricing and Availability
Newscape will launch in Japan on 7 March 2026, exclusively for the TX‑spec Prado 150 models built between September 2017 and April 2024. The packages are limited to vehicles that originally came with black fabric seats.
- Graphite Gray: ¥3.96 million (≈ US $25,300)
- Meld Grey: ¥3.85 million (≈ US $24,600)
When combined with the cost of buying a used 150‑Series Prado (around ¥4 million or US $25,900), the total outlay reaches roughly ¥8 million (≈ US $51,200). That is notably higher than the starting price of a brand‑new Land Cruiser 250 (US $33,300) and even exceeds the premium Land Cruiser 300 range in Japan.
Why It Matters
Newscape signals a shift toward sustainable luxury in the off‑road segment. By offering a high‑end, environmentally conscious retrofit, Toyota gives owners a compelling reason to upgrade rather than replace, aligning with global trends toward circular automotive economies.