Nearly half of Toyota and Lexus sales in the US were electrified in 2025, boosting hybrid and plug‑in numbers. Discover the trends shaping the market now.
Record-Breaking US Sales for Toyota and Lexus
In 2025, Toyota and its luxury arm Lexus sold a combined 2.5 million vehicles in the United States, an 8 % increase over the previous year. Remarkably, almost half of those transactions were for electrified models – hybrids, plug‑in hybrids (PHEVs) and fully electric cars.
Electrified Models Power a 17.6 % Surge
Electrified sales rose to nearly 1.2 million units, up 17.6 % year‑over‑year. The biggest challenge now is not finding buyers, but securing the supply chain needed to keep up with demand for popular hybrid powertrains.
Top‑Performing Hybrids Drive Growth
- Grand Highlander Hybrid: sales jumped 165 %.
- Tacoma Hybrid: a phenomenal 223 % increase, with 274,638 units sold – a 42.4 % rise and the best‑ever US year for the midsize pickup.
These models helped Toyota notch its strongest fiscal year since 2017 and the fourth‑best in the brand’s history.
Models That Fell Behind
- RAV4 Hybrid: down about 13 % as the model transitioned to a new generation late in the year.
- Corolla Cross Hybrid: down 16 %.
- Venza Hybrid: virtually disappeared after production stopped.
- Crown crossover: sales slumped more than 37 %, while the SUV‑styled Crown Signia doubled its numbers, showing US buyers prefer a true SUV look for electric powertrains.
Lexus Mirrors the Trend
Lexus recorded its best sales year with 370,260 vehicles sold, a 7 % rise. The lineup shows a similar split:
- RZ electric: down 34 %.
- RX PHEV: up 38 %.
- TX Hybrid: up 90 %.
- TX Plug‑in version: up 123 %.
- LS Hybrid: plunged nearly 60 % and logged zero sales in December, marking the end of the LS generation.
What the Data Tells Us
The figures confirm that American consumers are rapidly embracing electrified powertrains, especially in SUVs and trucks. However, premium sedans that lack a clear electric identity are losing relevance, as seen with the LS and Venza.
Analysts at Carscoops note that the current trajectory will likely push manufacturers to double down on electrified SUVs and pickups while phasing out less‑popular sedan hybrids.
Looking Ahead
Supply‑chain constraints remain the main hurdle for Toyota and Lexus as they scale hybrid and plug‑in production. If they can secure component availability, the electrified share of US sales could comfortably exceed 50 % in the next few years.
For a deeper dive into the numbers and future forecasts, stay tuned to our automotive coverage.