Explore Toyota’s official Newscape facelift for the Land Cruiser Prado—heritage meets modern off‑road style. Find out if it fits your adventure.
Even as the latest Land Cruiser generations roll out, Toyota is breathing new life into the beloved Prado 150 series (produced from 2009 to 2023). The Japanese market now receives an official facelift called Newscape, a comprehensive upgrade package designed for used Prado TX models.
What Is the Newscape Upgrade?
Newscape is more than a cosmetic refresh; it re‑imagines both exterior and interior elements while adding off‑road‑enhanced configurations. The concept debuted at the Japan Mobility Show 2025 and, after strong visitor interest, moved swiftly to production. Toyota plans to showcase the finished model at the Tokyo Auto Salon 2026.
Who Is Behind the Upgrade?
The upgrade is a collaboration between Toyota’s in‑house Conic Pro division, outdoor apparel brand The North Face, biotech firm Spiber, and customization specialist Corde by. Their shared goal: extend the lifespan of existing Prados with an OEM‑grade solution that reduces environmental impact compared with buying an entirely new vehicle.
Two Distinct Styling Packages
- Graphite Gray: Matte‑black front and rear bumpers, dark‑tone wheel arches, orange accents on the fog lights and rear tow hook, plus a rugged roof rack.
- Meld Grey: Body‑color bumper for a more refined look, subtle matte‑black details, and light‑gold highlights.
Both variants feature a rear ladder, mudguards, a fuel‑cap adorned with The North Face logo, and 17‑inch matte‑black alloy wheels wrapped in 265/65 R17 off‑road tires for enhanced grip beyond city streets.
Eco‑Friendly Interior Refresh
The cabin receives a sustainable makeover. Seats are upholstered in Brewed Protein Fiber—a bio‑derived material developed by Spiber—providing an eco‑friendly alternative to traditional upholstery while showcasing The North Face branding. New floor mats echo the outdoor aesthetic, completing the adventure‑ready atmosphere.
Availability and Eligibility
Newscape sales start on 7 March 2026 in Japan, exclusively for Prado TX models built between September 2017 and April 2024, equipped with either gasoline or diesel engines. The base vehicle must retain the original black cloth seat trim to qualify.
Pricing Details
The upgrade package is priced at ¥3.85‑¥3.96 million (approximately ₫646‑₫664 million). Additional fees of about ¥150,000 (≈ ₫25 million) apply for installation and customization. When combined with the cost of a pre‑owned Prado, total out‑of‑pocket expense can reach ¥8 million (≈ ₫1.34 billion), noticeably higher than the entry price of a brand‑new Land Cruiser 250—or even the flagship Land Cruiser 300.
Who Is This For?
Newscape isn’t positioned as a cost‑saving measure. It targets enthusiasts who cherish the Prado’s heritage, the familiarity of its platform, and the unique character that a meticulously upgraded classic can offer—rather than buyers chasing the latest generation.
Key Features at a Glance
- Official Toyota OEM facelift for used Prado TX models
- Two exterior themes: Graphite Gray (aggressive) and Meld Grey (refined)
- Matte‑black 17‑inch alloy wheels with off‑road tires
- Eco‑friendly seats made from Spiber’s Brewed Protein Fiber
- The North Face branding on bumpers, fuel cap, and interior accents
- Roof rack, rear ladder, and mudguards for enhanced utility
- Launch date: 7 March 2026; available only in Japan
Conclusion
With Newscape, Toyota proves that the Land Cruiser Prado can evolve beyond its production run, offering a premium, environmentally conscious upgrade that appeals to loyal fans and off‑road aficionados alike. If you value legacy, rugged style, and a vehicle that’s been thoughtfully refreshed, the Newscape‑enhanced Prado may just be the adventure partner you’ve been waiting for.