Toyota unveils the GR GT and a revamped Lexus LFA, aiming to challenge Ferrari, Rolls‑Royce and Bentley. Discover the future of supercars now!
Since launching its performance sub‑brand GR, Toyota has been quietly reshaping its image beyond sporty hatchbacks and tuned coupes. Recent concept reveals, patent filings, and a series of powerful daily‑driven models now set the stage for a bold new chapter: a line‑up of high‑performance cars that will sit shoulder‑to‑shoulder with the world’s most coveted marques.
GR GT: A Hybrid Supercar Takes Shape
The upcoming GR GT is poised to be Toyota’s first model built on an all‑aluminium chassis, paired with a groundbreaking V8 hybrid powertrain—something no other GR vehicle has offered. A gasoline‑only version is slated for a 2027 launch, while a race‑spec GR GT3 could follow shortly after. With its blend of lightweight construction and electrified power, the GR GT is designed to challenge the likes of Porsche and Ferrari on both road and track.
Lexus LFA 2.0: From Combustion to Pure Electricity
Lexus is reviving its iconic LFA nameplate with an all‑electric successor that drops the original V10 engine entirely. The new LFA will feature a high‑output electric drivetrain, promising instant torque and a silent, exhilarating driving experience. Production is expected around 2028, positioning the model as a direct rival to other high‑end electric supercars.
Century: Toyota’s Foray into Ultra‑Luxury
Beyond performance, Toyota is re‑launching the Century brand as a stand‑alone ultra‑luxury line aimed at competing with Rolls‑Royce and Bentley. Early plans hint at a premium coupe that may borrow design cues from the GR GT or the electric LFA, offering bespoke craftsmanship and exclusive technology for discerning clientele.
Timeline and Market Outlook
According to a recent Nikkei report, Toyota is committing significant resources to cement the GR GT and Lexus LFA as formidable opponents in the high‑performance arena. Simon Humphries, Toyota’s brand director, described these models as “the pinnacle of the Lexus and GR sports line”—a clear signal that the Japanese automaker is intent on expanding its footprint in the supercar segment.
With launches scheduled between 2027 and the early 2030s, Toyota’s strategy blends hybrid innovation, full electrification, and ultra‑luxury branding. If successful, the company could reshape the global perception of Japanese performance cars, moving from reliable daily drivers to aspirational symbols of speed and sophistication.