Discover how Toyota Vios retains its top spot in Vietnam’s crowded B‑segment despite the SUV boom—affordable, reliable, and packed with features. Learn more now!
While Vietnam’s automotive scene is buzzing with a wave of sub‑compact SUVs and a flood of new Chinese entrants, the Toyota Vios continues to dominate the B‑segment sedan market. Over the past two decades, the Vios has become a household name, prized for its reliability, practicality and price‑point.
1. The SUV Boom and New Competition
In recent years, the B‑segment SUV segment—sometimes called the “urban crossover”—has exploded. More than 25 models, ranging from conventional gasoline to hybrid and full‑electric powertrains, now compete for buyer attention with price tags between 500 and 800 million VND (≈$21,000‑$34,000). Chinese manufacturers alone introduced at least six fresh models in 2024, further intensifying the battle.
According to the Vietnam Automobile Manufacturers’ Association (VAMA), cumulative sales through 2025 show a clear shift: 84,365 SUVs versus 40,920 traditional sedans. The market’s pendulum appears to swing in favour of high‑riding vehicles.
2. Yet the Sedan Still Has a Fighting Chance
Despite the SUV surge, the compact sedan niche—particularly the Vios—remains resilient. Toyota Motor Vietnam reported 1,972 Vios units sold in December 2025, a 26.8% month‑over‑month increase, bringing the year‑to‑date total to 13,424 units. That makes the Vios the best‑selling B‑segment sedan in the country.
3. Why the Vios Keeps Its Crown
Brand Trust and Japanese Heritage
For more than 30 years, Japanese automotive brands have been synonymous with durability and low total‑ownership cost in Vietnam. Toyota’s reputation for “cars that run well and last long” is a key driver behind the Vios’s steady demand. In 2025, Toyota sold 71,854 vehicles nationwide—a solid 8% growth over the previous year—reinforcing consumer confidence.
Value‑for‑Money Proposition
The Vios starts at roughly 458 million VND (≈$19,500), positioning it as an accessible option for a wide range of buyers: young professionals, small families, and even ride‑hailing drivers. Its pricing strategy undercuts many of the newer SUV offerings while still delivering a modern aesthetic.
Feature‑Rich Yet Practical
- Sharp, angular exterior design with LED daytime running lights.
- Spacious cabin equipped with rapid‑cooling air‑conditioning, a multi‑information display, a 6‑speaker audio system and multiple USB charging ports.
- Robust 1.5‑litre engine known for smooth and durable performance.
- Generous interior space that comfortably accommodates five passengers.
- Advanced safety suite: 7 airbags, forward‑collision warning, lane‑departure alert and more.
- Low operating, maintenance and repair costs—an essential factor for cost‑conscious owners.
Strong Community and Resale Appeal
The Vios benefits from a two‑decade‑long user community that shares tips, troubleshooting advice and after‑sales support via social media platforms. This vibrant ecosystem not only simplifies ownership but also boosts the vehicle’s liquidity in the secondary market, keeping resale values healthy.
4. What the Numbers Tell Us
Sales data underline the Vios’s staying power. While SUV sales outpace sedans overall, the Vios still captures a dominant share of the compact sedan segment—making it the go‑to choice for buyers who value practicality over style trends.
5. Bottom Line: A Sedan That Still Matters
Trends may come and go, but the core values that the Toyota Vios delivers—reliability, affordability, and a well‑rounded feature set—remain timeless. In an increasingly fragmented market, the Vios stands out as a safe, sensible investment for anyone looking to “eat well and dress well” on the road.
For more insight on how the Vios compares to the latest SUVs and to explore financing options, visit Toyota Vietnam’s official page today.