Toyota Yaris Cross leads Vietnam’s B‑segment SUV sales in 2025, but Mitsubishi Xforce is closing the gap with deep incentives. Discover who will claim the crown – read more now!
The battle for Vietnam’s compact B‑segment SUV crown is heating up as 2025 draws to a close. Toyota’s Yaris Cross currently sits atop the sales leaderboard, but Mitsubishi’s Xforce is gaining momentum thanks to aggressive year‑end discounts.
2025 sales snapshot
According to the Vietnam Automobile Manufacturers Association, the Yaris Cross has sold 13,208 units since the start of the year, edging out the Xforce’s 12,091. While the Yaris Cross holds a modest 1,100‑unit lead, the gap has narrowed dramatically in the fourth quarter.
Deep‑discount incentives
Both models are benefiting from unprecedented manufacturer rebates to stimulate demand in December:
- Yaris Cross: 50 % off the down‑payment fee (≈ VND 42 million for the gasoline version, VND 48.5 million for the hybrid) plus one year of body‑work insurance.
- Mitsubishi Xforce: 100 % of the down‑payment covered for GLX and Premium trims (≈ VND 60‑68 million). The Ultimate trim receives a 50 % down‑payment rebate plus a VND 15‑20 million fuel voucher, bringing the starting price down to VND 654.5 million.
Monthly performance trends
November saw the Xforce sell a record 2,200 units—surpassing the Yaris Cross’s 1,500. If December mirrors November, the Xforce could close the gap, but a sustained surge above 2,900 units per month would be required for an outright lead.
Potential outcomes
The race could end in several ways:
- If both models maintain November’s pace, Toyota retains the title.
- A continued Xforce surge beyond 2,900 units a month would flip the standings.
- A sudden dip in Yaris Cross sales below 1,700 units per month would also hand the crown to Mitsubishi.
What’s next for 2026?
Regardless of who wins, the fierce promotions have delivered “sweet fruit” for Vietnamese buyers. Looking ahead, the shift toward electric powertrains and intensified tech competition will reshape the B‑segment landscape, promising new chapters in the Toyota‑Mitsubishi duel.