Hyundai’s India sales surge 11.5% in January 2026, topping records while Vietnam sales dip. Discover the drivers behind this rebound – read more now!
While Hyundai struggled to maintain momentum in Vietnam last year, the South Korean automaker celebrated a remarkable rebound in India during January 2026. The contrasting performance highlights how quickly market dynamics can shift across Asia.
Vietnam market slowdown
In 2025 Hyundai’s total sales in Vietnam fell to 53,229 units, a drop of more than 20.7% compared with 2024. The decline was even sharper for the mid‑size SUV Santa Fe, whose deliveries plummeted by 62.2%.
India’s January 2026 sales surge
India painted a different picture. Hyundai recorded 59,107 domestic units sold in January 2026, and total deliveries – including exports – reached 73,137. That translates to a 9.5% rise in local sales and an 11.5% increase overall compared with the same month a year earlier.
The growth was especially striking against the backdrop of December 2025, when domestic sales had slipped to 42,416 units. The month‑over‑month jump of 39.35% underscores the speed of Hyundai’s comeback.
Key models driving growth
Two models topped the leaderboard:
- Hyundai Venue – the compact SUV sold 12,413 units, marking its strongest monthly performance since launch.
- Hyundai Aura – the sub‑compact sedan delivered 7,978 units, achieving its best month ever.
These figures highlight a clear consumer preference for practical, value‑rich vehicles in the mass‑market segment. Other stalwarts such as the Creta continued to hold their ground, while the i20, Verna and Alcazar added diversity across price points.
What’s fueling the rebound?
Hyundai officials attribute the rapid recovery to two main factors:
- Improved supply‑chain management after a period of shortages, ensuring dealers have sufficient inventory to meet latent demand.
- Effective order‑closing strategies by the dealer network, turning waiting customers into confirmed buyers.
With a healthier stock of vehicles, Hyundai could respond quickly to long‑standing customer interest, converting it into tangible sales.
Looking ahead
The divergent trajectories in Vietnam and India illustrate the importance of localized strategies. While Hyundai works to revive its Vietnamese portfolio, the brand’s success in India demonstrates how responsive logistics and a focus on high‑utility models can drive growth even in challenging environments.
Industry watchers will be keen to see whether Hyundai can sustain this momentum across other emerging markets in the coming months.