Explore the new Toyota Land Cruiser FJ, revealed at the 2026 Bangkok Motor Show. It packs a 2.7L engine and starts at $40,000. Find out more now!
At the 2026 Bangkok Motor Show, Toyota unveiled its latest addition to the Land Cruiser family – the Land Cruiser FJ. Positioned as a compact, rugged off‑road SUV, the FJ marks Toyota’s first entry into the South‑East Asian market for this model line, with a starting price of $40,000.
Launch Event
The 47th Bangkok Motor Show ran from March 25 to April 5, showcasing a full spectrum of vehicles from motorcycles to full‑size cars. Toyota chose the venue to debut the Land Cruiser FJ, highlighting its relevance to the region’s growing demand for versatile, city‑friendly 4×4s.
Design & Dimensions
Built on Toyota’s IMV chassis – the same underpinnings as the Hilux pickup – the FJ offers a shortened body that’s easier to manoeuvre in tight urban streets. The five‑seat SUV measures 4,575 mm long, 1,855 mm wide and a towering 1,960 mm high, giving it a height advantage over rivals like the Honda CR‑V and Mazda CX‑5 while keeping the overall footprint comparable.
Its wheelbase is 2,580 mm, placing it just above the compact crossover segment (A+), where models such as the Hyundai Venue and Toyota Raize sit. The exterior sports a minimalist front grille emblazoned with the Toyota badge, rugged wheel arches, a large C‑pillar, and a rear spare‑tire mounted on the tailgate. LED taillights adopt a distinctive C‑shaped design, and both front and rear bumpers are engineered to be detachable for serious off‑road use.
Powertrain & Performance
Under the hood sits a 2.7‑litre gasoline engine delivering 163 hp (120 kW) and 246 Nm of torque. Coupled with a six‑speed automatic transmission and permanent four‑wheel drive, the setup mirrors the powertrain found in the Toyota Fortuner sold in Vietnam. The combination promises solid low‑end grunt for tackling steep gradients and rough terrain.
Interior Features
The cabin blends functionality with modern tech. A three‑spoke, rugged steering wheel leads to a 7‑inch instrument cluster, while a 12.3‑inch touchscreen serves as the centre of the infotainment system, supporting Apple CarPlay and Android Auto. The audio suite includes six speakers, and dual‑zone automatic climate control keeps occupants comfortable. Seats feature a power‑adjustable driver’s side and a manually adjustable passenger seat.
Market Positioning
Targeted at buyers who need a vehicle that can handle weekend adventures without sacrificing daily practicality, the Land Cruiser FJ competes directly with other C‑segment crossovers while offering superior ground clearance and a true 4×4 system. Its price point of $40,000 positions it as an affordable entry into Toyota’s legendary off‑road lineage.
As the Land Cruiser FJ rolls out of Thailand to markets across Southeast Asia, including Vietnam, it will be interesting to see how the model reshapes consumer expectations for compact off‑road SUVs in the region.