Discover which Chinese car brands are exceeding expectations and which are falling short of their ambitious 2025 sales goals. Read more!
The Chinese automotive industry is experiencing a significant divide as 2025 approaches, with some brands surging past their sales targets while others struggle to reach their ambitious goals. A clear distinction is emerging between the winners and losers in this rapidly evolving market.
BYD Leads the Charge, But Falls Short of Target
The world’s largest electric vehicle manufacturer, BYD, reported sales exceeding 4.6 million vehicles, representing 83.68% of its initial 5.5 million vehicle target. Despite not fully achieving its sales objective, BYD remains the leading Chinese automotive brand in terms of overall consumption for 2025.
Geely Exceeds Expectations with Strong Performance
Geely concluded the year with over 3 million vehicles sold, achieving a completion rate of 100.82% against its set target. Initially, Geely anticipated selling 2.71 million vehicles this year, but later revised its goal upwards to 3 million. Compared to the original target, Geely’s completion rate stands at an impressive 111.6%.
Chery and Great Wall Motors: Mixed Results
Chery sold over 2.63 million vehicles, completing 80.72% of its initial target. Great Wall Motors, however, appears to be the most ‘disappointing’ performer, with sales of 1.323 million vehicles representing only 33.09% of its ambitious 4 million vehicle goal.
Leapmotor, Xpeng, and Xiaomi: Surpassing Targets
Among the brands exceeding their targets, Leapmotor sold 596,555 vehicles, achieving 119.31% of its stated goal. Similarly, Xpeng Motors sold 429,445 vehicles, equivalent to 122.69% of its sales target. Xiaomi, in its second year on the market, delivered over 400,000 vehicles, with a completion rate exceeding 114.29%.
Other Key Players and Their Performance
Alongside Great Wall Motors, other Chinese automotive companies that underperformed in 2025 include HIMA (58.91% of target), Li Auto (63.49%), and Nio, with 48,135 vehicles, representing 74.1% of its target.
The varying performance highlights the increasing competitiveness within the Chinese auto market and the challenges faced by manufacturers in meeting ambitious growth targets. The landscape is shifting, and only the most adaptable and innovative brands are poised to thrive in the years to come.