Chinese auto giants are battling for market share in Vietnam with massive summer discounts and free fuel perks. See the best deals on BYD and Geely!
After a period of aggressive expansion, Chinese automotive brands are now making a significant impact on the Vietnamese market. From traditional internal combustion engines (ICE) and hybrids to cutting-edge battery electric vehicles (BEVs), the diversity of Chinese offerings is rapidly expanding, giving local consumers more choices than ever before.
To capitalize on the summer travel season, several major Chinese brands have launched an all-out promotional war, offering incentives that range from free fuel for several years to cash discounts totaling hundreds of millions of VND.
Omoda & Jaecoo: Disrupting the Market with Free Fuel
Omoda and Jaecoo have taken a unique approach to attract buyers by targeting one of the biggest concerns for car owners: fuel costs. Following the buzz created by the Omoda C5 SHS-H launch, the brands have expanded their “free fuel” campaign across multiple models.
- Omoda C5 (Gas variant): Starting at 469.1 million VND, buyers can receive 3 to 5 years of free fuel, coupled with a 0% interest rate for the first 12 months.
- Omoda C5 (SHS-H Hybrid): Priced between 619 million and 669 million VND, this hybrid model offers an impressive 5 to 8 years of free fuel depending on the trim.
- Jaecoo J7: The gas version starts at 699 million VND (limited quantity), while the SHS-P variant comes with up to 7 years of free fuel and a suite of high-tech accessories.
BYD: Massive Bundles and Strategic Price Cuts
As one of the most diverse players in the market, BYD is leveraging its wide range of BEVs and Plug-in Hybrid Electric Vehicles (PHEVs) to lure customers with a mix of cash rebates, registration fee support, and hardware giveaways.
High-Value Incentives
The BYD Sealion 6 Premium (White) currently boasts the most aggressive deal, with total incentives valued at nearly 89.5 million VND. This package includes a 20 million VND direct discount, 50% registration fee support, one year of physical insurance, and official accessories like V2L converters and portable chargers.
Similarly, the Sealion 6 Dynamic offers benefits between 81 million and 86 million VND, depending on whether the customer chooses a wall-box charger or the BYD App subscription.
Popular and Luxury Models
- BYD M6: The brand’s best-selling MPV offers a standard package worth 20.6 million VND. For those opting for the 2025 VIN Standard version, a 7kW wall-box charger is added, pushing the total value to 40.6 million VND.
- BYD Seal 5: This sedan offers 100% registration fee support and a charging kit, totaling over 81 million VND in value.
- BYD M9: The flagship luxury model receives incentives around 21.8 million VND, including the BYD App and premium floor mats.
- BYD Dolphin: In a bold move to compete with A-segment SUVs, the upgraded Dolphin has seen its price slashed from 569 million VND to 499 million VND for the first 1,000 customers.
Geely: Aggressive Rebates and Service Perks
Geely is also fighting for dominance by offering a blend of percentage-based discounts and long-term maintenance packages.
The Coolray and EX Series
The Geely Coolray, the brand’s entry point into Vietnam, offers a 3% discount (16.1-17.3 million VND) for Standard and Premium trims. The Flagship trim is even more attractive, providing 50% registration fee support (31.4 million VND) and an additional 15 million VND for those choosing blue or red exteriors.
For the “newcomers” Geely EX2 and Geely EX5 (PHEV), the focus is on ownership peace of mind, with 5 years of free maintenance and 5 years of free VETC rescue services. The BEV version of the EX5 offers direct discounts between 30-45 million VND, along with charging hardware.
The Flagship Monjaro
The premium Geely Monjaro, priced between 1.099 and 1.199 billion VND, sees some of the highest absolute discounts in the lineup. While the Flagship trim receives a 4% discount (nearly 48 million VND), the Premium trim offers a massive package including 100% registration fee support plus an additional 1% of the car’s value, totaling nearly 121 million VND.
This wave of aggressive pricing signals a strategic shift as Chinese automakers move from mere entry to active market share acquisition in Vietnam, putting significant pressure on traditional Japanese and Korean competitors.