Hyundai Motor shares jumped 14.9% on Nvidia partnership rumors, sparking investor optimism. Discover what this could mean for the auto‑tech future.
On Wednesday morning, Hyundai Motor Company’s shares surged 14.9%, hitting an all-time high and outpacing the 1.2% rise of South Korea’s KOSPI index.
Why the sudden jump?
Investors are buzzing about rumors that Hyundai may deepen its partnership with Nvidia beyond the usual chip‑supply agreement. The speculation intensified after Hyundai Motor Group Chairman Euisun Chung met Nvidia CEO Jensen Huang at the Consumer Electronics Show (CES) in Las Vegas.

Analyst perspective
Shin Yoon‑chul, an analyst at Kiwoom Securities, notes that Hyundai’s recent announcement of the Atlas humanoid robot at CES does not fully explain the stock’s rally. The company plans to produce about 30,000 Atlas units by 2028, but the display at CES was a static model.
Hyundai’s broader AI and robotics push
In his New Year message, Chairman Chung highlighted a shift toward “physical AI,” emphasizing the group’s investment in robotics. Hyundai launched a dedicated Robotics Lab in 2019 and acquired Boston Dynamics in 2021, signaling a long‑term commitment to AI‑driven manufacturing and mobility.
Self‑driving ambitions
Through its joint venture Motional with parts supplier Aptiv, Hyundai aims to commercialize a fully autonomous robotaxi service using the Ioniq 5 platform in Las Vegas before the end of the year. The move reflects Hyundai’s desire to stay competitive in the fast‑evolving electric‑vehicle and autonomous‑driving market.

However, bringing driverless cars to market is far from simple. Massive capital requirements, regulatory hurdles, and post‑collision investigations have slowed many players, including Tesla, Waymo, Amazon’s Zoox, Toyota, and Mercedes‑Benz.
What’s next for investors?
If the rumored Nvidia collaboration materializes—potentially involving joint AI development or equity stakes in Hyundai‑linked companies—analysts believe Hyundai’s stock could enjoy further upside. For now, the surge reflects growing confidence that the Korean automaker is positioning itself at the forefront of AI‑powered mobility.
Stay tuned as the story develops and consider how Hyundai’s AI strategy might impact your investment portfolio.

