Hyundai Palisade is on track to top 200,000 global sales by 2025, boosted by its new hybrid version. Explore the SUV’s record‑breaking success and what’s next. Read more now.
Hyundai’s flagship full‑size SUV, the Palisade, is on the brink of a historic achievement. After selling 192,285 units in the first eleven months of 2024—up 28% year‑over‑year—the model is expected to exceed 200,000 deliveries worldwide by the close of 2025.
Record‑Breaking Sales in 2024
According to Maeil Business News Korea, the Palisade’s 2024 numbers already surpass the previous all‑time high of 166,622 units set in 2023. The 2024 tally eclipses the 2023 record by more than 25,000 units and outpaces the 2022 figure of 151,427, marking a sustained upward trajectory since its debut.
Milestones Since Launch
Since rolling out in 2018, the Palisade quickly became Hyundai’s cornerstone in the large‑SUV segment. Annual deliveries have been impressive: 107,514 in 2019, 157,133 in 2020, and a near‑steady 157,688 in 2021. Even a slight dip in 2022 was quickly reversed after a mid‑cycle refresh, positioning the model for its strongest growth phase yet.
2025: A New Generation with Hybrid Power
The 2025 model year introduces a completely redesigned Palisade, featuring a more spacious cabin and flexible seating configurations for seven to nine passengers. Most notably, Hyundai offers a hybrid drivetrain option that balances strong performance with notably better fuel economy—an appealing proposition for both domestic and international buyers.
Hyundai Motor spokesperson Lee Joon‑hee explained that the hybrid variant has been a key driver of the recent sales surge, helping the brand meet diverse consumer demands while advancing its “diversify power‑train” strategy.
Hyundai’s Broader Hybrid Ambitions
Beyond the Palisade, Hyundai is rapidly expanding its hybrid portfolio. In September 2025, the company announced plans to launch 18 hybrid models by 2030, spanning entry‑level to premium segments. This push aims to mitigate the slowdown in pure‑electric demand and provide a smoother transition for markets still reliant on internal‑combustion engines.
Market Impact and Local Highlights
In Vietnam, the outgoing Palisade generation has seen aggressive price cuts as dealers clear inventory ahead of the new hybrid‑ready model expected next year. Hyundai Thanh Cong has also introduced the Santa Fe Hybrid, offering a seven‑seat hybrid option for local consumers and hinting that a hybrid Palisade could soon appear in the Vietnamese lineup.
These moves underscore Hyundai’s commitment to delivering versatile, fuel‑efficient SUVs that cater to a wide range of global markets.
What’s Next for the Palisade?
With the 2025 launch already generating buzz, the Palisade is set to become a benchmark for large‑SUV performance, versatility, and sustainability. Industry analysts expect the hybrid version to not only cement Hyundai’s position in the segment but also to set a new standard for sales growth in a competitive market.
Stay tuned as Hyundai continues to roll out new power‑train options and broaden its vehicle lineup, all aimed at keeping the Palisade—and the brand—on the road to record‑breaking success.