A Hyundai Santa Fe facelift caught fire during a test run near Ulsan. Get the latest details on the incident, investigation and its impact. Read more.
During a routine pre‑delivery test near the Ulsan toll station in Ulju County, South Korea, a brand‑new Hyundai Santa Fe facelift spontaneously burst into flames shortly after leaving the Ulsan plant. The test vehicle, intended for export markets, was completely destroyed, but the driver managed to exit the burning car unharmed and no injuries were reported.
What Happened?
According to reports from Korean portal Naver, the incident occurred while the vehicle was following a scheduled test‑drive route. The fire appeared to start quickly and engulf the entire SUV, leaving little chance for containment. Hyundai immediately launched an emergency investigation and secured the scene for forensic analysis.

Investigation and Speculations
Hyundai has not yet released technical specifications of the powertrain involved, prompting a wave of speculation among automotive journalists and enthusiasts. Some observers suggest the blaze could be linked to Hyundai’s emerging extended‑range electric vehicle (EREV) technology, while others point to more conventional culprits such as a fuel‑line leak, oil seepage, or an auxiliary electrical fault rather than the battery pack itself.
Hyundai’s Response
The manufacturer emphasized that a failure during the testing phase is part of its rigorous quality‑control process, designed to identify and rectify safety issues before mass production. The affected vehicle has been recalled for a detailed forensic examination, but Hyundai assures that the incident will not alter the planned launch timeline for the new Santa Fe or its broader electrification strategy.
Implications for Future Models
This episode underscores the challenges automakers face when integrating cutting‑edge technologies while meeting strict safety standards. Industry experts warn that premature conclusions are risky; the definitive cause will only be confirmed after the technical investigation concludes.
Conclusion
While the exact trigger of the Santa Fe fire remains unknown, Hyundai’s swift investigative actions aim to safeguard future customers. The automotive world will be watching for the official report, which is expected to shed light on the root cause and any necessary design adjustments.

