Japanese automakers roll out massive 2025 promotions in Vietnam, offering up to VND 308 million off models like Subaru Forester and Honda Civic. Learn more now!
As Vietnam steps into the first weeks of 2025, the automotive market is already buzzing with festive buying ahead of the Lunar New Year. Japanese manufacturers, which dominate the local market, have launched a series of eye‑catching promotions, some offering discounts that top VND 300 million (roughly US$12,000).
Subaru Leads with Massive Savings on the Forester
Subaru continues its aggressive discount strategy on imported SUVs. Early 2025 buyers can enjoy:
- Forester 2.0 i‑S EyeSight – a discount of VND 308 million covering registration fees, five‑year comprehensive insurance, free maintenance and warranty.
- Lower‑spec trims (2.0 i‑L EyeSight and 2.0 i‑L) – discounts ranging from VND 140 million to VND 278 million.
These models are imported whole from Thailand, with on‑road prices between VND 969 million and VND 1.199 billion. A brand‑new generation of the Forester, now sourced from Japan, starts at VND 1.299 billion.
Subaru Crosstrek Gets Up to VND 258 Million Off
The compact B‑segment Crosstrek also enjoys hefty incentives:
- 2.0 i‑S EyeSight – price cut to VND 899 million (discount of VND 218 million).
- 2.0 i‑S EyeSight e‑Boxer Hybrid – price VND 1.029 billion (discount of VND 258 million).
Although the Crosstrek’s higher price points stem from its Japanese import status, the discount makes it one of the most heavily subsidised SUVs in Vietnam this season.
Honda’s Straightforward Registration‑Fee Relief
Honda sticks to a familiar tactic: covering registration fees (known locally as “ lệ phí trước bạ”). Highlights for January 2025 include:
- Honda Civic e:HEV RS – 100% fee coverage, saving buyers nearly VND 100 million.
- Cash rebate of VND 80 million on the CR‑V G and L trims.
- 50% fee coverage on the City, Civic RS/G, BR‑V and HR‑V, plus an additional year of Honda‑branded body‑insurance.
The Civic e:HEV RS offer is limited to units with a 2024 VIN.
Mitsubishi’s Multi‑Model Promotions
Mitsubishi is pushing three key models:
- Destinator SUV – VND 35 million cash rebate and a VND 2 million branded merchandise set.
- New Xpander AT Premium and Xpander Cross – 100% registration‑fee waiver (equivalent to VND 66‑70 million).
- Triton pickup – 100% fee waiver, translating to VND 40‑56 million in savings.
- XForce B‑segment SUV – fee assistance ranging from 50% to 100% depending on the trim, worth VND 44‑70 million.
Toyota’s Broad‑Based Incentives
Toyota’s early‑2025 offers span several MPV and compact models:
- Veloz Cross and Avanza Premio – full registration‑fee coverage (VND 56‑66 million discount).
- Toyota Yaris Cross – 50% fee coverage (VND 33‑38 million).
- Toyota Vios – 50% fee coverage (VND 23‑27 million).
Both the Vios and Yaris Cross were the best‑selling Toyota models in Vietnam last year, with 13,424 and 14,601 units sold respectively.
What This Means for Buyers
These promotions are designed to stimulate demand ahead of the holiday travel season and to keep Japanese brands ahead of the competition. For consumers, the headline‑grabbing discounts—especially Subaru’s VND 308 million cut—translate into tangible savings on registration, insurance, and after‑sales services.
If you’re planning to purchase a new car in Vietnam this year, now is the optimal time to explore these offers, compare total ownership costs, and lock in the best deal before the year‑end inventory clears.